Description

UX Design Consultant & Product strategist with 15+ years helping B2B SMB and enterprise clients navigate zero-to-one challenges. I work hands-on with your team, combining strategic frameworks such as Customer Value Proposition, Continuous Discovery, Jobs to be Done, and Service Design with rapid execution.

I've led product discovery and strategy for complex B2B products at startups like Anorak, rearchitected the marketing websites of 2 large enterprise organisations, presenting to senior leadership and collaborating directly with engineers, data scientists, and stakeholders. I connect the dots across your entire product system, from user research through to delivery, user journey mapping, optimising product flows, ensuring decisions align with business goals and user needs.

I thrive in fast-paced environments, delivering work in small iterations. Whether you need product strategy for a new venture, help refining your ideal customer profile against your proposition, or someone who can hit the ground running on an existing product, I bring systems thinking and collaborative execution to every engagement. Available for on-site work across the UK when needed.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km), Manchester (up to 50km), Newcastle upon Tyne (up to 50km), Liverpool (up to 50km), Bristol (up to 50km)

YASS!
Product Designer & Design Engineer
SOCIAL NETWORKS
June 2025 - Today (1 year)
London, United Kingdom
YASS! is an app helping you meet new people easily over shared activities.

How might we reduce the barriers to meeting new people? Testing whether shared activities and easy scheduling unlocks new connections.
Designed and built using Cursor AI with Node, React, Next.js, Supabase, and Tailwind.
Built real-time direct and group messaging to enable members to coordinate meets, solving complex state management across multiple concurrent conversations.
Optimised page load performance by redesigning how member counts are calculated per location, cutting wait time from 10+ seconds to under 200ms so members see useful data instantly.
Currently in alpha release, testing with 5 early adopters to establish product-market fit.
Product Development Product design Prototyping Design System D2C
Agency (NDA)
Senior UX & Service Designer
LOGISTICS AND SUPPLY CHAIN
March 2025 - May 2025 (2 months)
Toronto, Canada
Worked remotely for an agency for a commercial furniture manufacturing client.
Reframed a website redesign client request into a $400k platform transformation by identifying Customer Services workflows as the bottleneck.
Prepared and led strategic digital product discovery and shaping sessions.
Defined a delivery programme with the Head of Product and engineering to improve sales close rates and modernise the stack.
Service Design Product Strategy User Research Stakeholder Management Workshop Facilitation
ARE
Founder
DIGITAL AND IT
January 2024 - December 2024 (11 months)
London, United Kingdom
ARE is B2B SaaS tool helping product managers to easily turn user research data into insights, enabling them to shape their customer value propositions based on that data, and inform the prioritisation of their product backlog.
Created and developed concept designs into an MVP, by teaching myself to code in Node.js, PostgreSQL, HTML and CSS using GPTs like GitHub Copilot.
Incorporating JTBD, Thinking Styles, and Customer Value Proposition frameworks into the tool to help users achieve their outcomes more efficiently.
Sought trade-offs between the design, front-end and back-end to allow for flexibility as the product evolves.
B2B Product management Systems thinking User Research User Experience Design