Description

B2B SaaS marketing leader with 10+ years of experience building revenue engines, scaling teams, and driving international go-to-market strategies for AI and technology companies.

My work sits at the intersection of enterprise GTM, demand generation, and ecosystem-driven growth, with a focus on translating marketing strategy into measurable pipeline and revenue impact.

I have spent the past decade operating in high-growth SaaS environments — building marketing organizations from the ground up, aligning closely with sales and product teams, and leading complex go-to-market initiatives across international markets.

Today, I’m focused on applying this builder experience in larger global environments where regional marketing, enterprise GTM, and cross-functional leadership drive scalable growth.

Languages

English
Native or bilingual
German
Basic
Lithuanian
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

7Learnings
VP Marketing & Growth
July 2021 - October 2025 (4 years and 3 months)
Berlin, Germany
• • Built and scaled the marketing function as the first marketing hire, recruiting and leading an 8-person in-house team and coordinating freelancers and agencies to deliver demand generation and marketing operations across channels.
• • Owned performance-driven demand generation and funnel optimization, defining KPIs and performance metrics, running analytics-driven experiments, and prioritizing initiatives by ROI to improve pipeline contribution.
• • Managed the annual marketing budget with structured forecasting and ongoing ROI analysis, reallocating spend across paid media, SEO/SEM, PPC, and PR based on performance insights.
• • Led go-to-market strategy and regional execution for international expansion across DACH, UK, Scandinavia, and the US, partnering closely with Sales and Product on integrated GTM processes and shared targets.
• • Implemented and operated the marketing tech stack, including HubSpot-based ABM and marketing analytics, and regularly presented performance, priorities, and recommendations to C-level and board stakeholders; worked in German (B1) in a DACH market context.
MAXimize incubator for science startups
Trainer and Startup Coach
February 2023 - Today (3 years and 4 months)
Munich, Germany
• • Coached 50+ early-stage founders as a startup coach and trainer, diagnosing growth constraints and translating them into actionable plans across business model design, product market fit, and go to market strategy.
• • Guided teams through customer and market discovery to sharpen positioning and messaging, helping founders articulate clear value propositions for B2B audiences and investor conversations.
• • Supported go to market planning and market entry decisions by structuring target segments, channel strategy, and launch priorities, enabling founders to focus execution on the highest impact opportunities.
• • Delivered workshops and 1:1 advisory sessions, communicating recommendations clearly to diverse stakeholder groups and adapting coaching to each startup's maturity and constraints.
LEO in
Chair of the Board (COB) & Co-Founder
October 2018 - November 2021 (3 years and 1 month)
Berlin, Germany
• • Co-founded and chaired the board of a Berlin-based non-profit, setting strategy and governance while providing executive-level leadership across priorities and stakeholders.
• • Defined the organization's positioning and brand identity, then translated it into a focused set of strategic initiatives that increased membership by 42%.
• • Led board-level communication and decision-making, presenting plans and progress updates to ensure clarity on priorities and accountability for outcomes.