Skill set (15)
Ruth in a few words
Hi, I'm Ruth! I have always been an attentive, curious, and outgoing individual with a drive to apply these qualities to the areas I’m most passionate about communication, art, creativity, and politics.
As I’ve explored how these areas intersect, this had lead me to roles that mainly consist of communicating, critical thinking, and creating social and editorial content. This curiosity and drive to continuously learn and adapt, has always inspired me to bring the ‘human side’ to all projects I get involved in and flourish in challenging and ever-changing environments.
I've worked in a mixture of start-up's and as a freelancer for most of my career, helping building to grow brands and take them to the next level through their presence online. I specialise in content creation, ranging from TikTok video's, Instagram strategy to copywriting for websites.
Experience
- Mags CreativeContent ManagerPRESS & MEDIAMay 2021 - Today (3 years and 12 months)London, United KingdomWorking as a freelance video editor and social media manager with Mags Creative on a range of podcasts, including their Spotify originals such as The Way We Are with Munroe Bergdorf and Partners in Crime with Laura Whitmore and Iaine Sterling. Mainly working with TikTok, my role involves pulling clips and editing them together to create TikTok-optimised content that engages with a Gen Z audience and increases downloads on Spotify for the show. I select, edit and plan the entire release of clips on TikTok and manage the content plan and calendar, leasing with the different guests on the show to optimise engagement.After starting the TikTok account in May, I have since managed to grow the page from 0 to near 10k followers.> www.tiktok.com/@thewaywearepod︎ Watch my top trending video here.
- Trippy TuesdayCEO and Head of MarketingRETAIL (SMALL BUSINESS)March 2020 - September 2022 (2 years and 6 months)London, United KingdomTrippy Tuesday is a female-led, small business creating body-normative candles and jewellery from their small NE London Studio. Our work also includes hosting community workshops, projects and activism.I started Trippy Tuesday with my housemate at the time during lockdown 1.0 as a response to the problematic trend of ‘perfect bodies’ circulating the internet. We wanted to not only create something realistic but something that was sustainable and worked with the local community around us to create something collaborative and special.︎ Concepted, organised and hosted 15+ events and workshops that teach and educate around our practise of sustainability, DIY culture and inclusion︎ Grown our social media presence organically since conception to 18k followers︎Carried out a comprehensive brand strategy to create our logo, brand and packaging︎Kept customers engaged through our social media and email marketing initiativesThis project unites culture, (body) politics, creativity and community.
Recommendations
Education
- Philosophy, Politics & ArtThe University of Brighton2019BA Degree Philosophy Politics and Art 2:1 Throughout this course, we studied philosophy and politics through the lens of art, not only understanding why the Industrial Revolution, Surrealism and many other pivotal world moments happened, but also critiquing them to better understand whether they were productive to all those in society.
Certifications
- Aim Qualification L3 Certificate in Digital Video Production for Interactive MediaCollage Arts2022