Ruth Vadillo

Brought on to generate leads for this B2B service provider targeting professional services SMEs seeking CFO services. It’s a highly competitive market, where differentiation and clear positioning are key to success.

My strategy focused on the following acquisition channels:

This is an ongoing part-time role, which allows me the flexibility to work with other clients on a freelance basis.

Responsible for all marketing activities for this construction contractor.

Managing B2C lead generation through:

Additional projects included developing a referral program for existing clients and a lead conversion program to improve conversion rates.

The company was also looking to expand into the B2B sector, and I led the development of this new growth area. This involved creating a targeted strategy to secure public sector projects through website content development, lead magnets, and LinkedIn marketing. I also managed sourcing and tendering for frameworks and preferred supplier lists, as part of the broader business development approach.

As Head of Marketing for this once-startup, now thriving leader in Electronic Shelf Label solutions in Australia, I manage all marketing activities end-to-end, from strategy through to execution.

All inbound leads are generated through the company website, which I designed and built. Our key acquisition channels include SEO, lead magnets and content marketing, and Google Ads.

This is a part-time position, allowing me the flexibility to work with other businesses on a freelance basis.