About Sabrina
Creative and purpose-driven Brand & Marketing Strategist with 8+ years’ experience crafting integrated campaigns, visual identities, and content strategies that drive business growth. I specialize in bringing strategic thinking together with creative design to produce beautiful, on-brand materials that help companies connect with their audiences and stand out in competitive markets.
With a background spanning B2B and B2C, I thrive on transforming complex messaging into clear, engaging visuals and delivering content that is emotionally intelligent and insight-led. Whether you need a marketing strategist to shape your next campaign or a graphic designer to craft polished assets across digital, social, or print, I bring a collaborative, solutions-focused mindset and a passion for results.
🎯 What I Offer
🔸 Marketing Strategy & Content Creation
– Multi-channel campaign planning & execution
– Brand strategy & positioning
– Content strategy & calendar management
– Social media strategy, execution & community management
– Event marketing & brand activations
– CRM & lead nurturing (HubSpot)
– Analytics & performance optimization
🔸 Creative Design & Visual Communication (Adobe Suite and Canva)
– Visual identity & style guidelines
– Graphic design for digital & print (flyers, brochures, presentations, event materials)
– Social media & marketing assets
– Infographics, icons & engaging layouts
– Design aligned with your brand guidelines to ensure consistency & impact
✨ Why Work With Me?
✅ Dual expertise in marketing strategy and design — saving you time and ensuring your marketing is both strategic and on-brand.
✅ Proven track record of creating campaigns that drive engagement, awareness, and results.
✅ Strong communicator with a positive, collaborative working style.
If you need a creative partner who can help you clarify your messaging, shape your visual identity, and deliver assets that get noticed, let’s connect and create something amazing together!
English
Native or bilingual
Portuguese
Native or bilingual
Spanish
Basic
Can work on-site
London (up to 50km), Brighton (up to 10km), Edinburgh (up to 10km)
Experience
- 3 - SE - Global functions - Global marketing - UK&I
On Malt
Graphic DesignerENERGY AND UTILITIESJune 2025 - December 2025 (5 months)For the project "Industrial Digital Transformation Content Series", I designed visually engaging carousel artwork for LinkedIn, combining Canva/Adobe Express with Photoshop and Illustrator to create a unique and eye-catching design. I focused on using shapes, layers, and proportion creatively to deliver a fresh and dynamic look while strictly adhering to the Schneider Electric’s brand guidelines. The result was a series of carousel slides that were both beautiful and aligned with the brand’s visual identity, enhancing engagement and overall presentation on LinkedIn. - Octopus LegacyGraphic DesignerMay 2025 - May 2025
Graphic Design & Visual Communication
- Produced mock-ups showing the flyers in context at events to help visualize the final application.
- Developed digital versions of marketing materials optimized for email and web sharing.
- Created print-ready files with appropriate bleed and crop marks, ensuring all technical specifications for production were met.
- Transformed existing content into polished designs that reflected the premium brand identity while maintaining professional appearance.
- Designed premium flyers in A4 and A5 formats for a financial services company targeting Independent Financial Advisors at industry events.
- London LegalMarketing and Design ManagerLEGALJune 2019 - January 2025 (5 years and 7 months)London, UK
Creative Marketing & Strategy Consultant
- Led the development and execution of a refreshed brand strategy and positioning for the Legal Tech division, positioning the firm as a premium, boutique provider.
- Developed and implemented an integrated marketing strategy, including inbound & outbound campaigns.
- Segmented audiences using CRM data to develop targeted content and campaigns aligned with business objectives.
- Designed and executed multi-channel content calendars (thought leadership, educational pieces, promotional content) tailored to segmented audiences.
- Managed CRM (HubSpot) and LinkedIn marketing campaigns to improve lead nurturing, engagement rates, and account-based marketing (ABM) strategies.
- Planned and promoted webinars, roundtables, and client events to drive awareness and thought leadership across legal tech audiences.
- Applied performance tracking and optimization using HubSpot, LinkedIn Insights, and Google Analytics to refine content strategies and maximize ROI.
Graphic Design & Visual Communication
- Designed on-brand marketing assets — sales presentations, pitch decks, brochures, one-pagers — for targeted ABM initiatives.
- Developed visual identities, templates, and guidelines to ensure consistency across all sales enablement and promotional materials.
- Designed event branding materials (invitations, banners, signage, follow-up emails) that enhanced client engagement.
- Created email marketing templates and social graphics for HubSpot, social media and website, boosting click-through rates and campaign effectiveness.
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Education
- Master of ArtsUniversity of Westminster2019Master of Arts in Marketing Communications
- Professional course of Digital Marketing, Communication and MediaDigital Marketing Institute2019