Description

🎯 Senior Marketing Consultant | Brand Strategy, Campaigns & Consumer Growth

With 15+ years of experience in marketing and brand management, I help businesses turn strategy into results. I’ve led TV campaigns, celebrity collaborations, influencer activations, large-scale events (£500K+), and global product launches.

My expertise covers the full marketing mix - from strategic planning and creative briefs to execution across social, retail, and digital.

Whether you need a 90-day marketing roadmap, an impactful brand campaign, or ongoing support as a Fractional Marketing Director, I bring structure, creativity, and measurable outcomes.

Fluent in English and French, I also support international brands looking to grow in European and French-speaking markets.

Let’s talk about your next campaign or product launch - happy to start with a short audit or strategy session. Let’s talk about your next campaign or product launch — happy to start with a short audit or strategy session

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Houseware
International Marketing Manager
April 2023 - Today (3 years and 2 months)
Wirral, UK
As an International Marketing Manager, I help brands grow beyond borders. I manage global marketing campaigns, adapt and localise content for different regions, and conduct in-depth market research to ensure very message connects with its audience.

Manage and coordinate international marketing campaigns across multiple regions
Adapt and localize marketing content to fit cultural and linguistic nuances
Conduct market research and competitor analysis in target markets
Develop and implement go-to-market strategies for global product launches
Collaborate with local teams and partners to ensure brand consistency
Analyze campaign performance and prepare detailed marketing reports
Identify new market opportunities and customer segments
Optimize marketing materials for different digital platforms and audiences
Oversee translation, transcreation, and cultural adaptation of content
Manage budgets, timelines, and deliverables for international projects
Digital Marketing Branding Brand Management International Business Development marketing campaigns
Houseware
Brand Manager
January 2014 - May 2024 (10 years and 4 months)
Wirral, UK
Identify and capitalize on new business growth opportunities while overseeing market trends, researching consumer markets, and monitoring competitor activities. Increase customer satisfaction by assessing customers’ needs and behavior. Deliver active guidance to the sales team in creating channel-specific business plans through brochures, POS, promotions, and other marketing activities. Investigate and develop new PR opportunities around key launches. Lead consumer press events and consumer shows such as BBC Good Food, Cake & Bake, live cooking demonstrations.
Produced 100+ videos across multi-channels; created content for social media, retailer sites, instore, and our own e-com platform. Delivered a combined impression count of 3M+.
Managed numerous premium cookware brands including Circulon, Joe Wicks & Prestige while ensuring the brands integrity throughout the communication channels; provided consistency and participated in raising the brand profile in store and online.
Wrote and developed the advertising briefs in order to improve brand image for the agency to prepare creative concepts for TV campaigns with media budget of 650K in 2016.
Enhanced organizational profitability through effective planning and implementation of integrated marketing campaigns: TV ads, digital activities, PR, and social media.
AMBIANCE BAIN
MARKETING EXECUTIVE
January 2013 - January 2014 (1 year)
Warrington, UK
Spearheaded all activities and functions associated with new product launch process from conception through sales. Prepared and presented a monthly revenue analysis and forecast. Streamlined company's online communication through newsletters, social networking, and website. Understood market trends and observed competitor activities. Served as liaison between the UK office and French headquarters. Designed and managed communication material such as brochures, catalogues, flyers, POS, and business cards. Selected contributions:
• Introduced and implemented a marketing plan for 2013-2014 as well as managed the entire product line life cycle from strategic planning to tactical activities.