Description

I have expertise in mobile specific CRM platforms such as Salesforce Marketing Cloud (SFMC), Braze, Iterable, Bloomreach, Optimove, Batch. I have a proven track record of successful CRM implementations having led 5 platform migrations and implementations. Thanks to my agency background I have developed a knack for building strong relationships with clients and understanding their unique needs.

I successfully helped over 17 clients maximise the potential of their CRM platforms and initiatives and developed over 10 successful CRM programs.

Tools, platforms and certifications:

Product Analytics tool: Mixpanel, Amplitude

CDPs: Segment, Tealium

CRM/Engagement platforms: Braze (certified), Iterable (certified), Bloomreach (certification on-going), Optimove, Leanplum, Symplify, Mailgun, Salesforce, Adobe Campaign

Other platforms: Taxi, MailChimp, DotMailer, Litmus

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

London (up to 30km)

ConsultMyApp.com - Mobile Marketing Experts
Head of CRM
CONSULTING AND AUDITS
September 2022 - May 2023 (8 months)
London, United Kingdom
Internal responsibilities:
- Lead and mentor the Engagement Services team.
- Enable the seamless integration of operational processes throughout the entire business.
- Drive exponential business growth by forging strategic partnerships, maximising upsell and cross-sell opportunities, and expanding the range of exceptional services offered.

Client facing responsibilities:
- Serve as the central liaison to ensure project delivery across all stakeholders.
- Spearhead the migration and integration of cutting-edge CRM tools such SFMC, Braze, Iterable: enabling seamless SDK integration while providing robust support for the QA process.
- Orchestrate the strategic prioritisation and roadmap for cutting-edge marketing technology features, acting as the vital nexus between marketing, Client Technology teams, external tech partners, and CRM platforms, ensuring seamless collaboration and optimum utilisation of resources.
- Devise and execute comprehensive global omnichannel CRM strategies to maximise customer engagement and drive revenue growth.
- Develop highly efficient automation programs and testing plans, including A/B testing and control group experiments, with the aim of optimising key performance indicators (KPIs) and achieving exceptional results.
- Capture and analyse client requirements to drive their growth plans and provide ongoing support to achieve and surpass KPIs.
Email marketing automation Data analysis Segment Customer Journey Customer Loyalty/ Retention campaign management GDPR
ConsultMyApp.com - Mobile Marketing Experts
Lead Consultant
February 2021 - September 2022 (1 year and 7 months)
ConsultMyApp.com - Mobile Marketing Experts
Senior CRM Consultant
June 2019 - February 2021 (1 year and 8 months)
London, UK