Description

An experienced writer, strategic marketer and business developer, I am dedicated, positive and sincere. Being innovative, versatile and self-starting, I am drawn to roles that I can put my creative stamp on and require insight to help solve problems. Communication and forming connections with others are at the heart of what I do and I have great success with bringing people together to work towards common goals. I use my entrepreneurial vision and tenacity to find, develop and market new opportunities for purposeful organisations with a conscience.

• Leadership

• Insight & innovation

. Writer

• Partnership development

• Marketing strategy

• Market research

• Content & copywriting

• Business development & sales

• Brand development

• Contract & people

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Fika Creative
Director
October 2017 - Today (8 years and 8 months)
Self-employed business development, social media manager, writer and content creator for a variety of brands including Destination Beverley.
C Spencer Ltd
Strategic Account Director
October 2016 - February 2017 (4 months)
The largest privately owned engineering firm in the UK with a turnover of £113m and 400 staff. Clients included Network Rail, Drax and London Underground. Principle partner and investor in £200m renewable energy project.
•Headhunted to spearhead a change management programme involving a strategic overhaul of client relationship management and marketing. I managed a team of 8 and recruited four Business Development Managers to execute my strategy.
University of Hull
Business Development Manager
September 2009 - September 2016 (7 years)
A rapidly changing organisation becoming more commercial and agile, requiring insightful leadership, effective marcoms and forming successful commercial partnerships.
•Developed over £1 m new business working with Morrisons, Crown Paints, Victoria Plum and Croda
•Engaged and converted over 100 business opportunities p.a. networking at CEO/director level.
•Developed £100k+ collaborative research projects for brands such as Lansinoh.
•Managed multi-disciplinary project teams and a network of 10 Business Development Managers
•Planned and executed B2B marketing and communications, resulting in 37% increase in enquiries
•Developed proposals, delivered pitches, negotiated costs and created contracts
•Managed events, including a digital expo which attracted 10,000 people
•Developed new business services using insights and undertaking market research
•Researched and implemented new services, including an ERDF SME support initiative
•Business advice on strategy and innovation
•Represented the organisation on regional economic development boards