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Sam EdwardsSE

Sam Edwards

Fractional Growth Lead + Meta Ads Specialist

€521/day
London, GB
15+ years

Average response time: 1 hour

About Sam

Hey I'm Sam. 14+ years experience working in Digital Advertising.

In the past 12 months, I’ve managed £4 million+ in Meta and Google ad spend, directly contributing to over £40 million in revenue for clients. My focus is on driving profitable growth through sharp creative strategy, conversion-optimized media buying, and deep campaign analysis.

Some recent results:

🐮 Herd Mentality: achieved the #1 ranking on Amazon in both UK and US through scaled creative production on Meta + TikTok (£390k spend per month)
🧴FaceGym: delivered a consistent 5x ROAS helping them to grow by 166% via scaled Meta Ads (£20k spend per month)
📉 Craft Gin Club (Alcohol + Subscriptions): Increased subscriptions by 850% for one of the UK’s largest subscription businesses while halving their CPA by 51% (£40k per month spend)
🧳 CabinZero (Travel + Apparel): Drove a 9x YoY ROAS improvement for a leading travel brand, hitting 7 figures for the first time last year, which they have already eclipsed in 2025 (£20k per month spend)
👗 Chinti & Parker (Luxury Fashion): Delivered over £2 million in revenue in a single quarter for a women’s fashion ecommerce brand (£15k per month spend)
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Atomic Clock
    Fractional Growth Lead
    January 2023 - Today (3 years and 5 months)
    Currently running my own agency / consultancy business, working as a Fractional Growth Lead for clients:

    Recent successes:

    📉 Craft Gin Club (Alcohol + Subscriptions): Increased subscriptions by 850% for one of the UK’s largest subscription businesses while halving their CPA by 51% (£40k per month spend)
    🧳 CabinZero: Drove a 9x YoY ROAS improvement for a leading travel brand, hitting 7 figures for the first time last year, which they have already eclipsed in 2025 (£20k per month spend)
    👗 Chinti & Parker (Luxury Fashion): Delivered over £2 million in revenue in a single quarter for a women’s fashion ecommerce brand (£15k per month spend)

    Ran team of up to 8 people across media buying and creative roles.

    Responsible for entire £200k revenue business, from growth strategies down to media buying strategies and creative execution. Expert level knowledge of Meta & Google Ads, business forecasting & modelling and Creative Execution via video and static ads.
    Growth hacking Facebook Marketing Content marketing Instagram Marketing Creative
  • Kimberly-Clark
    Paid Social Lead
    January 2025 - Today (1 year and 5 months)
    Paid Social Lead for Kimberly-Clark Professional. Leading their Lead Generation activity via LinkedIn Ads and Organic. Managing a monthly budget of roughly $30,000.

    Halved their Cost Per Lead from previous activity within the first 3 months of my strategy being put into place.
    LinkedIn Marketing Strategic planning Content marketing Advertising
  • DeBeers
    Paid Social & Organic Lead (Consultant)
    January 2019 - January 2023 (4 years)
    Lead Strategist for global social media & content strategy across Meta, Pinterest and TikTok. developed social media strategy for their sustainability initiatives.
    Instagram Marketing Facebook Marketing Content marketing

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Education

  • Meta Media Buying Certificate
    2024
    Meta Media Buying Certificate
  • LegRegs Essential Certificate, IPA
    2016
    LegRegs Essential Certificate, IPA

Skill set

Categories