Description

Hey I'm Sam. 14+ years experience working in Digital Advertising.

In the past 12 months, I’ve managed £4 million+ in Meta and Google ad spend, directly contributing to over £40 million in revenue for clients. My focus is on driving profitable growth through sharp creative strategy, conversion-optimized media buying, and deep campaign analysis.

Some recent results:

🐮 Herd Mentality: achieved the #1 ranking on Amazon in both UK and US through scaled creative production on Meta + TikTok (£390k spend per month)

🧴FaceGym: delivered a consistent 5x ROAS helping them to grow by 166% via scaled Meta Ads (£20k spend per month)

📉 Craft Gin Club (Alcohol + Subscriptions): Increased subscriptions by 850% for one of the UK’s largest subscription businesses while halving their CPA by 51% (£40k per month spend)

🧳 CabinZero (Travel + Apparel): Drove a 9x YoY ROAS improvement for a leading travel brand, hitting 7 figures for the first time last year, which they have already eclipsed in 2025 (£20k per month spend)

👗 Chinti & Parker (Luxury Fashion): Delivered over £2 million in revenue in a single quarter for a women’s fashion ecommerce brand (£15k per month spend)

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Atomic Clock
Fractional Growth Lead
January 2023 - Today (3 years and 5 months)
Currently running my own agency / consultancy business, working as a Fractional Growth Lead for clients:

Recent successes:

📉 Craft Gin Club (Alcohol + Subscriptions): Increased subscriptions by 850% for one of the UK’s largest subscription businesses while halving their CPA by 51% (£40k per month spend)
🧳 CabinZero: Drove a 9x YoY ROAS improvement for a leading travel brand, hitting 7 figures for the first time last year, which they have already eclipsed in 2025 (£20k per month spend)
👗 Chinti & Parker (Luxury Fashion): Delivered over £2 million in revenue in a single quarter for a women’s fashion ecommerce brand (£15k per month spend)

Ran team of up to 8 people across media buying and creative roles.

Responsible for entire £200k revenue business, from growth strategies down to media buying strategies and creative execution. Expert level knowledge of Meta & Google Ads, business forecasting & modelling and Creative Execution via video and static ads.
Growth hacking Facebook Marketing Content marketing Instagram Marketing Creative
Kimberly-Clark
Paid Social Lead
January 2025 - Today (1 year and 5 months)
Paid Social Lead for Kimberly-Clark Professional. Leading their Lead Generation activity via LinkedIn Ads and Organic. Managing a monthly budget of roughly $30,000.

Halved their Cost Per Lead from previous activity within the first 3 months of my strategy being put into place.
LinkedIn Marketing Strategic planning Content marketing Advertising
DeBeers
Paid Social & Organic Lead (Consultant)
January 2019 - January 2023 (4 years)
Lead Strategist for global social media & content strategy across Meta, Pinterest and TikTok. developed social media strategy for their sustainability initiatives.
Instagram Marketing Facebook Marketing Content marketing