Description

I’m Sam, founder of Saurce. I help business owners, CMOs and leadership teams simplify digital and commercial challenges and make confident decisions and implement plans that move things forward.

Previously, I held CCO roles within a specialist digital performance agency environment, leading growth, partnerships and delivery across a wide range of brands and sectors. That experience shaped how I work today, combining strategic thinking with practical judgement and a focus on what delivers results.

I’m at my best as a trusted partner to founders and marketing leaders, bringing structure, momentum and clear direction. I work most effectively when clarity is needed. That might be sharpening direction, aligning stakeholders, improving digital performance, or turning a complex plan into practical action.

I’m passionate about building strong businesses and strong relationships, and about helping people grow. I enjoy mentoring and supporting team and personal development, and I’m endlessly interested in digital, innovation, and how technology can make organisations more effective.

Saurce is built around trusted relationships and bringing the right expertise together for each challenge, with the aim of making progress that lasts.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Derby (up to 50km)

Saurce
Founder
January 2026 - Today (5 months)
United Kingdom
Digital strategy & senior advisory for marketing & business leaders.

Strategic Advisory: Ongoing senior support that strengthens decision-making and maintains focus
Strategy Foundations: Clear, structured thinking that defines where to focus and how to grow
Workshops & Training: High-impact sessions that create alignment, reset focus and build capability
Planning, Performance & Governance: Structured support to ensure strategy is delivered effectively and measured properly
Digital Strategy Digital Marketing Fractional CMO
ClickyGroup™
Group CCO
June 2023 - January 2026 (2 years and 7 months)
United Kingdom
Led commercial strategy across the ClickyGroup, overseeing growth, partnerships and go-to-market across multiple capability areas and teams.
Set group-level commercial direction, revenue priorities and new business approach, ensuring strategy translated into clear targets, pipeline discipline and delivery alignment.
Oversaw and strengthened key senior relationships (clients, partners and internal stakeholders), with a focus on long-term value, retention and expansion.
Built a partner-led delivery approach to ensure specialist expertise could be deployed quickly while maintaining senior oversight and quality control.
Supported leadership teams with commercial planning, service positioning, proposition clarity and pricing conversations.
Business plan Strategic planning Business intelligence Leadership Business Management
Clicky Media
Chief Commercial Officer (CCO)
November 2021 - January 2026 (4 years and 2 months)
Owned Clicky Media’s commercial performance, including new business, client growth, partnerships and strategic account direction, helping shape a consistent go-to-market engine as the agency scaled.
Led growth strategy across priority sectors, translating market opportunity into propositions, pitches and account plans that improved conversion and long-term client value.
Oversaw marketing strategy and positioning for the agency (brand, messaging, content direction and channel priorities), keeping it grounded in outcomes and commercial reality.
Worked closely with delivery leadership to align sales commitments with capacity, capability and quality, reducing friction between “winning work” and “doing great work”.
Acted as a senior advisor to founders and client leadership teams, helping them simplify digital complexity and make confident commercial and marketing decisions.