About Sam
I find that most projects need more than one thing .. Motion that understands the edit - an edit that respects the brand - and a brand that moves like it was always supposed to .. That's where I come in.
A brief should be unpacked until the actual problem surfaces - the solution feeling inevitable once it arrives. Systems need to not break when those last minute changes fly in .. And deadlines need to be met - not nearly, not close enough - met, period.
If that's what you're looking for .. I'd love to work together.
Remote or hybrid, solo or alongside a wider team.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- sammy.workIndependent Designer + Editor .. Motion | Video | BrandJune 2025 - Today (1 year)London, United KingdomFor close to two decades I've explored these three disciplines. I work with agencies, production companies, and direct clients across everything that moves ..
- Content is KingMotion Design DirectorMarch 2020 - August 2025 (5 years and 5 months)London, United Kingdom• Led motion and design projects from concept through to delivery .. Setting the standard for technical execution, and brand alignment across major client accounts - including Barclays, and Investec .. Treated every project as an opportunity to push precision, and quality.• Acted as 'video brand guardian’ across all major client relationships - interpreting, and extending print, and digital guidelines into motion, and video .. Often building the video-specific layer of those guidelines from scratch - ensuring the brand consistently held up on screen.• Directed a complete rebrand of the agency's visual identity .. Defining motion principles, and guidelines that scaled across touchpoints - ensuring consistency, and purpose to how the agency showed up, and unifying the visual language across all brand communications.
- Content is KingSenior Motion Graphics DesignerMarch 2018 - February 2020 (1 year and 11 months)London, United Kingdom• Led motion design across all video projects .. Treating each one as a problem to solve. The focus was disciplined execution - bringing clarity, and creative substance to complex information.• Started the role with a three-month video brand guidelines project for Rio Tinto .. Taking the agency's existing print and digital framework, and rebuilding it for all video output - establishing a visual standard that made the brand coherent, and consistent.• Worked across a mixed production slate of motion, promo edits, and talking head content .. Developing concepts, and visual materials for pitches, and treatments - and refining the agency's post-production workflow to ensure every deliverable was technically sound and on-brand.
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Education
- Conservatory programNew York Film Academy2006An immersive conservatory program focused on the structural mechanics of filmmaking. The curriculum was built on practical execution across the entire pipeline .. From script development to final delivery. This hands-on work helped me develop discipline in collaborating effectively within the defined roles of a small production crew.
- Bachelor of Arts (BA)Nottingham Trent University2006Grade: 2.1 A deep dive into the fundamental principles of visual storytelling and why they work .. The curriculum explored the core disciplines of typography, motion graphics, and branding - providing the initial framework that became the foundation of my professional craft.