Description

Senior Digital Art Director & UX/UI Consultant with 20+ years delivering digital products for fashion, luxury, e-commerce, fintech, and SaaS brands — working independently or coordinating creative teams.

I combine a strong aesthetic sensibility with a practical focus on conversion, usability, and product storytelling that works.

What I do:

Full product design (brand identity + front-end + back-office)

UX/UI design for e-commerce and AI/SaaS platforms

Art direction and creative strategy

Dashboard and B2B portal design

Brand guidelines and photography direction

Marketing materials and print

Recent work includes:

Tailoor & laike.me — full product design of two AI commerce platforms, team coordination, international launches at VivaTech Paris and CreatorFest London

YOOX Group — Creative Director 2010–2013, team of 20+, 15+ luxury brands

BKN301/301pay — UX and wireframing for a fintech payment gateway

Cesarine, Lanieri, Rewoolution — e-commerce, brand direction, print

Available for project-based work and ongoing collaborations — remote or on-site in Milan and across Europe.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Milan (up to 50km)

Independent / Freelance
Digital Art Director & UX/UI Consultant Start:
E-COMMERCE
September 2015 - Today (10 years and 9 months)
Milan, Italy
Senior creative consultant for fashion, luxury, fintech, SaaS, and AI brands. Full product design ownership across UX/UI, brand identity, front-end and back-office interfaces. Recent work: Tailoor, laike.me, BKN301/301pay, Cesarine, Lanieri, Rewoolution, Loverlock
User Experience Design User Interface Design Artistic direction Figma Brand identity
YOOX Group
Creative director
E-COMMERCE
January 2010 - March 2013 (3 years and 2 months)
Milan, Italy
Built and led a team of 20+ art directors, video makers, and web designers across yoox.com, thecorner.com, shoescribe.com, and 15+ mono-brand stores for Armani, Valentino, Brunello Cucinelli, Maison Margiela, and more
E-commerce Artistic direction Branding Marketing Team management