Welcome to Samuel's freelance profile!
This freelancer is available full-time but hasn't confirmed their availability in over 7 days.
Location and workplace preferences
- Location
- London, England, United Kingdom
- Can work onsite in your office in
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- around London and 50km
Preferences
- Project length
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- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- ≥ 6 months
- Company size
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- 1 person
- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
+2 other
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
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Portuguese
Native or bilingual
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English
Fluent
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Spanish
Fluent
Categories
Skills (28)
Samuel in a few words
I am Strategist with 10+ Years of Global Experience Driving Business Growth via Innovative Strategies, Digital & Creative Solutions and a People-centric approach.
A multilingual and versatile professional with a diverse business and organizational growth background.
My proficiency in a variety of tools and skills, including strategy, research, data analysis, creative and digital development, project management, and martech, has allowed me to work on numerous strategic initiatives in marketing, advertising, digital, branding, mentoring, tutoring, research, and coaching across different markets such as US, UK, India, Europe, Portugal, Brazil, and Angola.
Some highlights:
- Managed teams of 15 people and coached over 20 young professionals;
- Worked on more than 100 business strategies (branding, creative, marketing, advertising, digital and communication);
- Developed winning creative strategies for several brands;
- Directed cooms, marketing, and creative/digital advertising strategy for the 2ndIHAS (International Healthy Aging Summit 2021);
- Directed the creation of brands and rebranding projects, from brand identity and strategy to brand touchpoints creation;
- Developed a comprehensive rebranding and digital strategy for Finpartner, leading a transformation from 10% to 55% lead generation increase through their website;
- Developed several digital innovation strategies to introduce B2B business to e-commerce;
Some companies I've worked for Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech), Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech);
Feel free to get in touch.
Find out more:
Experience
Ladder.io
Tech
Creative Strategist
● Worked on cooms planning, messaging, TOV, brand narratives, positioning, value propositions, copy angles, personas and audiences, competitor analysis, online channel audits (SM and websites) and effectively briefed creative teams, and successfully presented it to clients;
● Analyzed results, iterated and scaled creative-data-driven campaigns for B2B/B2C (USA, UK, and Europe) and optimised full-funnel/multi-channel digital campaigns based on insights and signals throughout the customer journey;
● Proactively created an internal tool for onboarding/knowledge base for junior strategists and supported the growth of my accounts w/ positive results;
● Worked w/, Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech).
SP Business Group®
Consulting & Audits
Marketing Strategist
● Briefed creative teams and presented the strategy to clients.
SP Business Group®
Consulting & Audits
Branding and Design Strategist
● Crafted messaging, positioning, look & feel, archetypes, TOV, the brand architecture of several brands.
SP Business Group®
Consulting & Audits
Web and Digital Experience Strategist
● Directed digital marketing strategies in e-commerce businesses to double monthly sales and increased lead generation from 10% to 55%;
● Devised media planning/media buying and advised and operated paid social and paid search campaigns (PPC, Google Ads, Meta Ads, and LinkedIn Ads);
● Successfully advised the business on digital transformation leading to business growth.
SP Business Group®
Consulting & Audits
Consultant/Coach in Marketing and Digital Strategy
● Developed strategic plans and L&D initiatives for SMEs, mainly agencies, focused on specialities such as entrepreneurship, marketing, design, branding, digital strategy, social media, data, and research using design thinking methodologies;
● Designed an internal professional development and growth plan and coached over 20 junior professionals on marketing, branding, digital strategy, and business growth.
SP Business Group®
Consulting & Audits
Managing Partner
● Negotiated/acquired over 100 B2B and B2C new businesses and grow strategic accounts across 7 countries, w/ proposal writing;
● Managed/coached 15+ team on roles of design, marketing, communication, developers and strategists, spearheading ideation of new products/services;
● Successfully advised strategic market entrance of 20+ start-ups in diverse industries, B2C/B2B;
● Worked on accounts of Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech), Totalis, Fonte.online (Alchool), Spot Braga (Publishing/PR), Visualsynk (Audiovisual Tech).
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Education
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Master of Innovation and Entrepreneurship
European Business School of Barcelona
In-progress -
MSc. in Sports Sociology, Organization & Development
Lusófona University
2018 Innovation and Strategic Development towards Social Inclusion and Social Change (Grade 17/20)
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Master of Business and Administration (MBA)
European Business School of Barcelona
In-progress -
BSc. in Physical Education and Sports - Sports Training - Combat Sports
Lusófona University
2015 w/ minor research in Sports Psychology (Grade 16/20)
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PhD Student (Dropout)
Lusófona
2022 Strategic Management & Innovation: Organizational Intelligence, Organizational learning, Organizational Culture and Leadership(s) within Sport Organizations
Certifications
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StorytellingCXL
2022 -
Products, Services & BrandingThe Open University
2019 -
Positioning and Company StorytellingCXL
2022 -
Personal Productivity, Design Thinking, Emotional Intelligence, Problem Solving, Personal Branding - DiplomaMGF Future Fit (Golden Learner) MISK GLOBAL Forum - Powered by Fullbridge
2019 -
Specialization in Strategic Management & InnovationCopenhagen Business School
2022 -
Business ManagementBrentwood Open Learning College
2017 -
Enterprise Design Thinking PractitionerIBM
2023 -
Professional Trainer Certificate (CCP)EspiralSoft - Informatic Solutions
2016 -
International Business 2 Business MarketingYonsei University
2021