Samuel Pedro

Innovation, Digital & Creative Strategist

Can work in or around London

Suggested rate € 450 / day
Experience 7+ years

Propose a project The project will begin once you accept Samuel's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Samuel's quote.

Location: London, England, United Kingdom

Can work onsite in your office in

around London and 50km

Project length

≤ 1 week
≤ 1 month
Between 1-3 months
Between 3-6 months
≥ 6 months

Company size

1 person
2-10 people
11 - 49 people
50 - 249 people
250 - 999 people

+2 other

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Portuguese

Native or bilingual
English

Fluent
Spanish

Fluent

Strategy Consultant

Marketing Consultant

Hello, I'm Samuel.
I am Strategist with 10+ Years of Global Experience Driving Business Growth via Innovative Strategies, Digital & Creative Solutions and a People-centric approach.

A multilingual and versatile professional with a diverse business and organizational growth background.

My proficiency in a variety of tools and skills, including strategy, research, data analysis, creative and digital development, project management, and martech, has allowed me to work on numerous strategic initiatives in marketing, advertising, digital, branding, mentoring, tutoring, research, and coaching across different markets such as US, UK, India, Europe, Portugal, Brazil, and Angola.

Some highlights:
- Managed teams of 15 people and coached over 20 young professionals;
- Worked on more than 100 business strategies (branding, creative, marketing, advertising, digital and communication);
- Developed winning creative strategies for several brands;
- Directed cooms, marketing, and creative/digital advertising strategy for the 2ndIHAS (International Healthy Aging Summit 2021);
- Directed the creation of brands and rebranding projects, from brand identity and strategy to brand touchpoints creation;
- Developed a comprehensive rebranding and digital strategy for Finpartner, leading a transformation from 10% to 55% lead generation increase through their website;
- Developed several digital innovation strategies to introduce B2B business to e-commerce;

Some companies I've worked for Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech), Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech);

Feel free to get in touch.
Find out more:

Ladder.io

Creative Strategist

London, England, United Kingdom

June 2022 - December 2022 (6 months)

● Crafted creative strategies for digital marketing campaigns driving brand awareness, demand/interest generation, lead generation/nurturing, improving main KPI (CTR, Leads/Signups/Purchases, CR) by 20% to 150%;
● Worked on cooms planning, messaging, TOV, brand narratives, positioning, value propositions, copy angles, personas and audiences, competitor analysis, online channel audits (SM and websites) and effectively briefed creative teams, and successfully presented it to clients;
● Analyzed results, iterated and scaled creative-data-driven campaigns for B2B/B2C (USA, UK, and Europe) and optimised full-funnel/multi-channel digital campaigns based on insights and signals throughout the customer journey;
● Proactively created an internal tool for onboarding/knowledge base for junior strategists and supported the growth of my accounts w/ positive results;
● Worked w/, Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech).