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Samuel Pedro

Innovation, Digital & Creative Strategist

Can work in or around London

  • 51.509648
  • -0.099076
  • Suggested rate € 450 / day
  • Experience 7+ years
Propose a project The project will begin once you accept Samuel's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Samuel's quote.

Location and workplace preferences

Location
London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 other

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

  • Portuguese

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Categories

Skills (28)

Samuel in a few words

Hello, I'm Samuel.
I am Strategist with 10+ Years of Global Experience Driving Business Growth via Innovative Strategies, Digital & Creative Solutions and a People-centric approach.

A multilingual and versatile professional with a diverse business and organizational growth background.

My proficiency in a variety of tools and skills, including strategy, research, data analysis, creative and digital development, project management, and martech, has allowed me to work on numerous strategic initiatives in marketing, advertising, digital, branding, mentoring, tutoring, research, and coaching across different markets such as US, UK, India, Europe, Portugal, Brazil, and Angola.

Some highlights:
- Managed teams of 15 people and coached over 20 young professionals;
- Worked on more than 100 business strategies (branding, creative, marketing, advertising, digital and communication);
- Developed winning creative strategies for several brands;
- Directed cooms, marketing, and creative/digital advertising strategy for the 2ndIHAS (International Healthy Aging Summit 2021);
- Directed the creation of brands and rebranding projects, from brand identity and strategy to brand touchpoints creation;
- Developed a comprehensive rebranding and digital strategy for Finpartner, leading a transformation from 10% to 55% lead generation increase through their website;
- Developed several digital innovation strategies to introduce B2B business to e-commerce;

Some companies I've worked for Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech), Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech);

Feel free to get in touch.
Find out more:

Experience

Ladder.io

Tech

Creative Strategist

London, England, United Kingdom

June 2022 - December 2022 (6 months)

● Crafted creative strategies for digital marketing campaigns driving brand awareness, demand/interest generation, lead generation/nurturing, improving main KPI (CTR, Leads/Signups/Purchases, CR) by 20% to 150%;
● Worked on cooms planning, messaging, TOV, brand narratives, positioning, value propositions, copy angles, personas and audiences, competitor analysis, online channel audits (SM and websites) and effectively briefed creative teams, and successfully presented it to clients;
● Analyzed results, iterated and scaled creative-data-driven campaigns for B2B/B2C (USA, UK, and Europe) and optimised full-funnel/multi-channel digital campaigns based on insights and signals throughout the customer journey;
● Proactively created an internal tool for onboarding/knowledge base for junior strategists and supported the growth of my accounts w/ positive results;
● Worked w/, Criteo (Adtech), KodeKloud (DevOps EdTech), Shop Circle (E-commerce Tech), Bulletin (MarketPlace Tech), and Healthcare Shares (CrowdFunding Platform for Healthcare Investment), Monzo (Fintech).

SP Business Group®

Consulting & Audits

Marketing Strategist

Lisbon, Portugal

September 2017 - December 2022 (5 years and 3 months)

● Directed and presented 30+ marketing strategies, GTM campaigns, and thought leadership content strategies for SMEs and Influencers directed towards brand awareness, lead generation/nurturing, using multiplatform tactics on social media, paid social, paid search, email marketing, SEO, supported by analytics reports on Google, Meta, LinkedIn, CRM’s (Hubspot, EngageBay, Salesforce), Similar Web, SEM Rush;
● Briefed creative teams and presented the strategy to clients.

SP Business Group®

Consulting & Audits

Branding and Design Strategist

Lisbon, Portugal

September 2017 - December 2022 (5 years and 3 months)

● Led 40+ branding and rebranding projects while developing and overseeing the design of various print and digital materials (brand manuals, posters, brochures, videos, pitch decks, and media content);
● Crafted messaging, positioning, look & feel, archetypes, TOV, the brand architecture of several brands.

SP Business Group®

Consulting & Audits

Web and Digital Experience Strategist

Lisbon, Portugal

September 2017 - December 2022 (5 years and 3 months)

● Managed and created 30+ web design and web development projects as new digital services/products across various industries, basing their development on agile methodologies, persona/user research, competitor analysis benchmarking, UX/UI, integration and marketing automation platforms and new revenue source design;
● Directed digital marketing strategies in e-commerce businesses to double monthly sales and increased lead generation from 10% to 55%;
● Devised media planning/media buying and advised and operated paid social and paid search campaigns (PPC, Google Ads, Meta Ads, and LinkedIn Ads);
● Successfully advised the business on digital transformation leading to business growth.

SP Business Group®

Consulting & Audits

Consultant/Coach in Marketing and Digital Strategy

Lisbon, Portugal

September 2017 - December 2022 (5 years and 3 months)

● Advised/coached senior teams and other lines managers within marketing and communication agencies on topics including new digital product/service development, marketing, branding, digital strategy, content, brand storytelling, consumer experience, social media;
● Developed strategic plans and L&D initiatives for SMEs, mainly agencies, focused on specialities such as entrepreneurship, marketing, design, branding, digital strategy, social media, data, and research using design thinking methodologies;
● Designed an internal professional development and growth plan and coached over 20 junior professionals on marketing, branding, digital strategy, and business growth.

SP Business Group®

Consulting & Audits

Managing Partner

Lisbon, Portugal

September 2017 - December 2022 (5 years and 3 months)

● Directed overall business strategy growing 10-20%/Y during 5 years, offering agency services on Strategy, Marketing, Creative & Digital Solutions, Branding, Communication and Advertising;
● Negotiated/acquired over 100 B2B and B2C new businesses and grow strategic accounts across 7 countries, w/ proposal writing;
● Managed/coached 15+ team on roles of design, marketing, communication, developers and strategists, spearheading ideation of new products/services;
● Successfully advised strategic market entrance of 20+ start-ups in diverse industries, B2C/B2B;
● Worked on accounts of Finpartner (Financial Services/Tech), Homebook (Real Estate), ZOME (Marketplace), 2nd International Healthy Aging Summit (Health), Lusophone Academy of Pharmaceutical Sciences (Pharma), Circle (SportTech), Totalis, Fonte.online (Alchool), Spot Braga (Publishing/PR), Visualsynk (Audiovisual Tech).

Education

Certifications