About Sandra
English
Native or bilingual
Experience
- HP - Hewlett PackardPS Marketing ExecutiveTECHJuly 2022 - July 2022 (1 month)Reading, United KingdomPrimary role in marketing department of HP in the UK&Ireland market, enhancing brand recognition, demand generation and nurturing leads through 360 multi-million funded dynamic marketing campaigns representing both managing and supportive role in B2B and B2C enviroments- Successfully planned and led programmatic advertising, social selling campaign for HP accessories product portfolio,- managed master budget pots for marketing initiatives- led and coordianted on influencer campaigns/ambassador partnerships with a strong focus on social media- Managed HP peripherals paid google search campaign with an average optimisation score of 80% and CTR of 3.65%- Launched successful influencer campaign at HP #ThoughtfulLaptopworking with accredited influencer personas nurturing ambassadors of the brand- Built personalized landing pages on HP.COM following global brand voice & tone, UX focused structure
- XNomadContent MarketerPRESS AND MEDIAMay 2021 - May 2021Researched and written content articles and copy for XNomad website to optimize SEO ratings against competitor rankings- wrote more than 20 self-written articles featured on 7 different platforms saturated with keyword-led SEO for organic rankings, bringing in regular traffic to date
- Self-EmployedDigital FreelancerDIGITAL AND ITMay 2016 - Today (10 years and 1 month)Consistently booking freelance gigs for digital marketing, content creation, social media, graphic design, SEO/copywriting and branding strategy to available clientele. I have worked with over 42 clients on freelancing gigs for short term and long term campaign projects. Clients include XNomad, Aggregate Industries, ASIP, Salesforce, The Other Label, Adele Dejak, MonaVibes, DealtWith, CompleteMe, etc. across a scope of niche markets.- over 42 clients to date across various niche markets since 2016- Contributed to Marketing efforts of various startups and brands with a results-driven mindset when creating content.- Created social media content, email marketing templates & planning for DRIP campaigns, marketing strategy, copy/blog writing for SEO and more
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Education
- BA MarketingMiddlesex London University