Description

I help organizations expand internationally, manage complex projects, and implement operational strategies that deliver real impact. With over 25 years of experience, including eight years in China, I bring deep expertise in multicultural team leadership, project management, cross-border coordination, and large-scale event management. I stand out for my ability to translate strategic goals into actionable results, ensuring projects run smoothly while fostering collaboration across diverse stakeholders. I typically lead initiatives in wellbeing, sustainability, impact-driven programs, and large-scale events, producing structured reports, operational plans, and measurable outcomes that create value and drive change.

Industry field of expertise

Languages

Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Chinese
Conversational

Workplace preferences

Remote only

Primarily works remotely

WellWo
International Expansion Director
HEALTH AND WELLNESS
January 2024 - January 2025 (1 year)
Granollers, Spain
• · Designed and Led international growth and partnerships strategy.
• · Built lead generation strategy; sourced, negotiated, and closed with franchisees and distributors.
• · Trained and onboarded partners for operational readiness.
• · Oversaw partner operations to ensure financial and brand alignment.
• · Coordinated with Marketing, IT, and Commercial teams for smooth expansion.
Strategic Alliancers Project Operational Management Team Leadership Franchises Program design and implementation
Fira Barcelona
Visitors Manager IOTSWC
HOSPITALITY
July 2018 - January 2024 (5 years and 6 months)
Barcelona, Spain
• · Collaborated with team to conceptualize international events.
• · Secured strategic partners and managed on-site side events.
• · Organized visits for governmental delegations, VIPs, and corporations.
• · Analyzed data, reported insights, and optimized event performance.
• · Aligned marketing strategies to drive ticket sales.
• · Worked with IT to ensure seamless accreditation systems.
• · Strengthened engagement with Chinese government.
• · Achieved 30% growth in visitors, key buyers, and industry players.
Strategic Alliancers Team Leadership
ARA LLIBRES,
Manager Chinese Office
PUBLISHING
January 2006 - January 2014 (8 years)
Guangzhou, China
Sales & Office Leadership – Leading sales operations and office management.

Training, Mentoring & Managing Chinese Teams – Coaching, guiding, and managing high-performing Chinese teams.

Driving Performance, Growth & Operational Excellence – Ensuring measurable results, operational efficiency, and business growth.
Project Operational Management Cross-cultural Team Management Sales & Operations Leadership International Expansion & Market Development Operational Excellence & Performance Tracking