Sandra I.

A skincare brand with a strong product line was losing customers at the point it mattered most — the website. The existing Shopify store lacked visual cohesion, failed to communicate product value at a glance, and was not structured to guide visitors toward a purchase. The brief was clear: redesign the experience from the ground up and make the store work as hard as the products themselves.

The project covered a full Shopify redesign, including homepage, product pages, collection pages, and checkout flow. Every design decision was anchored in consumer behaviour — establishing trust quickly, reducing friction, and making the path to purchase as direct as possible. The visual language was rebuilt to reflect the brand's positioning: clean, premium, and credible.

The results were measurable. Within the first reporting period post-launch, the store recorded a 5% increase in organic traffic and a 3% increase in conversion rate. For an e-commerce brand, a 3% lift in conversions compounds directly into revenue — more visitors completing purchases without any additional ad spend.

This project demonstrates what a considered redesign delivers: not aesthetic change for its own sake, but a commercial outcome with a number attached to it.

Deliverables: Shopify redesign · Homepage · Product and collection pages · Checkout optimisation · Brand-aligned UI

A neuroscientist, academic, and founder needed a website that could hold three distinct identities in one place without any of them competing for attention. As a university lecturer, a published researcher, and the driving force behind ShePush — a platform advocating for women and girls' empowerment — her digital presence had to communicate authority, warmth, and purpose simultaneously. That is not a standard brief, and it required more than a standard build.

The project was a full WordPress and Elementor build across five core pages: Home, About, ShePush, Research, and Contact. The homepage was designed to orient visitors immediately, surfacing the right identity depending on who was arriving — academic, collaborator, or community member. The ShePush page was treated as a standalone narrative, structured to communicate the mission with the clarity and conviction the cause demands. The Research page was built to present academic credentials in a way that is accessible without being dumbed down — credible to peers, readable to everyone else.

Throughout the build, every design and copy decision served one objective: making a multi-dimensional professional feel cohesive rather than fragmented.

The result is a website that works as a professional platform, a speaking and research portfolio, and a movement hub — all without the visitor ever feeling lost.

Deliverables: WordPress build · Elementor · 5-page architecture · Personal brand strategy · Academic and advocacy positioning