Description

Senior ecommerce consultant with 15 years of experience driving ecommerce growth, international expansion and operational optimisation across UK and European markets.

Ex Fanatics and Nestle, I managed £130m+ revenue streams across multiple territories including the UK, France, Germany, Ireland, The Netherlands, Belgium, Italy, Poland, Spain, US and Australia.

I support ecommerce brands through both strategic consulting and hands-on execution, helping businesses improve sales, profit, conversion, scale internationally and optimise ecommerce operations.

Areas of expertise include:

• Ecommerce growth strategy D2C (including Subscription model)

• International expansion planning & execution

• Localisation strategy for European markets

• CRO & customer journey optimisation

• Website audits & ecommerce performance reviews

• Test & learn roadmaps and execution

• Shopify optimisation

• Figma wireframes & UX recommendations

• Ecommerce trading & merchandising strategy

• Market research & competitor analysis

• CRM & retention optimisation

• Team structure review & ecommerce operational optimisation

• Third-party integrations & ecommerce tooling

• Courier negotiation & international logistics set up and coordination

• Customer experience optimisation

I work flexibly with brands requiring senior ecommerce expertise without the need for a full-time hire, supporting both strategic planning and operational delivery.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Manchester (up to 50km), London (up to 10km)

Fanatics International
Ecommerce Director
RETAIL (LARGE RETAILERS)
February 2025 - July 2025 (5 months)
Manchester, United Kingdom
Ownership of the forecasting and trading roadmap for the UK/European owned e-commerce sites
Defined European strategy based on customers, sales and product data
Created synergies and efficiencies across cross-functional teams (Ecommerce, marketing, site operations, content and UX) to optimise ways of working, User experience online and offline, localise the sites, tailor product offering per market and improve commercial outcomes
Developed senior stakeholder reporting and dashboards per market, escalated issues appropriately, and influenced partner teams across regions to prioritise site development, localisation and global growth initiatives.
Worked in the company 11 years prior as an ecommerce manager
Strategic planning market research localisation E-commerce Trading
Nestlé
Consultant
E-COMMERCE
January 2024 - April 2024 (3 months)
London, United Kingdom
Working with SimplyCook and Nestle in a freelance capacity on a D2C project to accelerate Nestle Food's D2C expansion strategy in Europe
Project responsibilities: exporting goods outside of the UK, creating a new D2C Shopify website (blending with the theme of an existing non transactional Nestle brand online), setting up fulfilment operations in Poland, defining the overall online commercial strategy of the products in the market and trading the website
Reporting to Nestle Food Europe marketing Director
international expansion Market localisation Shopify Subscription
SimplyCook (Nestle)
Head of international
E-COMMERCE
January 2022 - November 2023 (1 year and 10 months)
London, United Kingdom
Ownership of SimplyCook's international P&L, expansion strategy, budget and execution
Pilot launch in 5 EU markets using a test and learn strategy, analysing data and quickly adapting the message and price point in the different markets to review the impact on various KPIS (CPA, CR, Churn, Retention) and find the best approach to launch within a market
Review of the viability of running international operations out of the UK post Brexit and deciding the Ops strategy for the following year
Creation of an independent international flow (website/marketing/ops) to remove pressure from the UK team and operate separately until a full market launch takes place
Management of 3rd parties' agencies (Dev and Marketing) and fulfilment partner
Dual reporting line to SimplyCook's CEO and Nestle Food Europe marketing Director
Test & learn International expansion E-commerce Subscription Strategy planning