SZAbout Santiago
Con una sólida formación en Administración de Empresas, una Maestría en Music Business Management y un curso superior en Dirección Comercial y Marketing, me destaco como un profesional bilingüe con más de 5 años de experiencia en el sector empresarial y en la industria del entretenimiento. Apasionado por los negocios y la innovación, he liderado proyectos estratégicos, impulsado el desarrollo comercial, optimizado ventas y consolidado relaciones de alto valor.
Mi trayectoria en gestión empresarial y desarrollo de negocios me ha permitido diseñar e implementar estrategias comerciales efectivas, optimizar procesos y generar resultados medibles de gran impacto. Enfocado en aportar valor y generar crecimiento sostenible, busco contribuir activamente al desarrollo de organizaciones, logrando resultados tangibles que impulsen su excelencia y evolución constante.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Alondra MusicBusiness DevelopmentSeptember 2024 - Today (1 year and 9 months)Madrid, Spain• Manage the administration and monetization of a catalog of over 300,000 musical works in Spain and Portugal, optimizing registration with collecting societies and royalty collection.• Negotiate and manage publishing agreements with over 20 sub publishers, including ONErpm, MelMax, and La Chunga, advising on rights and royalties.• Lead business expansion and financial development, securing partnerships with Universal Music and ONErpm, and driving international syncs and collaborations.• Oversee more than 50 music syncs in Netflix productions (Élite, Valeria, Las de la Última Fila) and campaigns for brands like Mango, while developing digital positioning strategies.
- IMB LABELMarketing InternOctober 2022 - June 2023 (8 months)Madrid, Spain• Design and implement 360° strategies for 4 emerging artists, managing image, single releases, digital distribution and promotional campaigns, achieving visibility at Primavera Sound and other high profile international festivals.• Lead and coordinate a team of 4 people in the creation and implementation of marketing campaigns, encompassing creativity, social media management, and public relations with key media, significantly improving the digital presence of the artists.• Contribute to the production and promotion of IMB Festival 2023 in its first edition in Madrid, reaching more than 1,000 attendees between the PRO area and the general festival.
- Crepes & Waffles (restaurant chain)Development and Management ExecutiveMay 2021 - October 2022 (1 year and 5 months)Barranquilla, Atlantico, Colombia• Provide comprehensive operational and administrative support to a restaurant group with 6 locations in Barranquilla, contributing to the success of one of the highest-grossing restaurant chains in Colombia, with annual revenues exceeding €7 million.• Manage inventories, coordinate customer service and standardize production processes, ensuring operational efficiency and a consistent and satisfactory experience for customers and suppliers.• Design and execute commercial strategies to monitor and increase sales, achieving a 30% increase in sales.
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Education
- Master's DegreeIMB (International Music Business School)2023Master's Degree
- Bachelor of Business Administrator (BBA)College of Advanced Management Studies (CESA)2019Bachelor of Business Administrator (BBA)