About Sara
I am a communication enthusiast with several years of experience in copywriting. I have produced copy for a diverse portfolio of brands: from the tech giant, Snap Inc (Snapchat), to the fast-growing start-up, Papernest.
Producing content at Snap Inc provided me with experience in the branding aspect of copy, for instance, by utilising tone of voice, conveying key messages and identifying opportunities for a story. At Papernest, my role in SEO gave me insight into the data aspect of copywriting. In turn, I have experience in keyword search tools such as Ahrefs and SEMrush. I also have extensive experience in WordPress and HTML, as well as measurement tools such as Google Analytics.
Overall, if you're looking for copy that is both brand and SEO-optimised, drop me a message! I’d be thrilled to bring my energy and expertise to your team.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- PAPERNESTSEO CopywriterTECHSeptember 2022 - Today (3 years and 9 months)Barcelona, SpainSocial Media & Content Creation• Defined and managed company social media strategy and calendar.• Defined brand and tone of voice for UK market.• Produced four articles and two news blasts weekly.SEO• Raised clicks by 15% despite severe market crisis.• Raised impressions by 10% despite severe market crisis.• Increased site health to 91%.Graphic Design• Created image and logo databases.• Designed SEO-related visuals (banners, footers, etc).
- Snap Inc. (Snapchat)Communications InternTECHJuly 2019 - July 2020 (1 year)London, United KingdomReporting & Presentation• Escalated all relevant industry coverage to top management daily.• Measured campaign performances in terms of active coverage, sentiment, keymessage penetration and more.• Represented Snap at "People Like Us" BAME webinar.• Designed weekly feedback system to maintain regular communications withnine PR agencies worldwide.Media & Partner Relations• Pitched & published three press releases in popular UK publications.• Managed media requests and customer inquiries on daily basis.• Constructed media lists using media database, Roxhill.Events• Organised PR summit: arranging travel, stay, and more for nine agencies.• Aided in organisation of annual Snap Partner Summit, bringing togetherhundreds of content creators.• Organised and attended journalist lunches and dinners.
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Education
- Master of Science in Marketing ManagementEsade2022Achieved 1:1 equivalent at the world-renowned business school, Esade. The Marketing Management programme is ranked #4 worldwide.
- Bachelor of Arts in Communication and MediaUniversity of Leeds2021Achieved 1:1 after completing a thesis exploring the power of tone of voice and subliminal messaging. Other significant courses included visual communication, digital storytelling, international communication and more.