Sarah Crudgington

With 20 years of senior sales and client revenue management experience, I help businesses grow revenue, sharpen their customer relationships, and position their brand for long-term success. Through Curated Consulting, I offer hands-on consulting across Sales Strategy, Customer Experience, Brand Positioning and Fractional Executive Support, bringing boardroom-level thinking without the full-time overhead.

My background spans some of the most prestigious brands in luxury hospitality, lifestyle and FMCG drinks, including Accor & IHG, Rosewood Hotels, Harrods, Selfridges, Bacardi Martini, and Speciality Drinks, where I held full commercial responsibility for portfolios worth £6m+.

What sets me apart is the combination of strategic vision and genuine relationship depth. I don't just build sales pipelines. I build partnerships. Whether it's helping to secure sustainable and substantial market share agreements at world-leading venues or signature industry renowned brand activations, improve the customer journey or mentoring junior teams, I bring both the commercial rigor and the human intelligence that drives sustainable growth. Most recently, having held fractional leadership roles as COO at MOLO and Head of Sales & Partnerships at Hive Founders I have developed a much deeper insight into suitable solution-based frameworks across the founder and scaling startup community.

I've worked across B2B, B2C, and commission-only environments in the UK and internationally (EMEA & APAC), across FMCG, luxury retail, digital advertising, and SaaS, enabling me to adapt quickly, spot the opportunity others miss, and hit the ground running from day one.