Sarah Fardon

I'm an experienced and creative content marketer with 10 years of professional experience across PR and media relations, press office management, media and marketing events, journalist and analyst relationship management, content strategy, copywriting and thought leadership, social media and digital content. My background is in the B2B and technology/SaaS sector, having also worked across real estate, sustainability, financial services, sport, entertainment and life sciences. I'm skilled in understanding complex industry and product-specific topics and translating them into compelling stories and content for a range of audiences.

I'm passionate about the outdoors and health and fitness, with a keen interest on covering those sectors too.

I'm proficient in, and can help with:

- Copywriting/Ghost writing for thought leadership, brand content, press releases, blogs, speeches and presentations, internal and email communications, and general strategic content

- PR and Media relations strategy and execution

- Proof reading and editing

- Media training and interview mediating

- Social media strategy and copywriting

- General copywriting for brand, web and digital assets

My in-house background to date includes:

2 years at Cutover (Series B Saas Scale-Up) - Corporate Communications // Content Director

1 year at Capco (Financial Services Consultancy) - Executive Communications

9 months at JLL (Real Estate Advisory)

6 years at IBM (Marketing/External Relations)

Freelance clients include:

The Blue Earth Summit (the UK's leading impact event for purpose-led business)