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Sarah FretwellSF

Sarah Fretwell

Freelance Brand Strategist & Copywriter

€521/day
London, GB
8-15 years

Average response time: 1 hour

About Sarah

Brand, Product, UX, Marketing, and all the spaces in between.🍍

Senior Brand & Verbal Strategist. Extensive experience working on creative brand and product challenges across both B2B and B2C, for both large brands and early-stage startups.

Skilled in insight, positioning, UX, creative strategy, TOV and copywriting.

Special interest in human psychology & behavioural science.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • RVU
    Senior Content Designer
    October 2023 - Today (2 years and 8 months)
    Working on the Money brand across content design, brand and product.
  • Self-Employed
    Brand Strategy Director
    July 2019 - Today (6 years and 11 months)
    London, UK
    Leading all things strategy, from positioning and narratives, to the creative output (UX, technical writing, naming, script development, product messaging and more). With 7 years experience as a copywriter both agency side and in house, as well as brand strategy and marketing communications, I have a solid experience working with a range of clients across B2B and B2C.
  • Chris Kresser
    Behavioural Coach
    September 2020 - Today (5 years and 9 months)
    London, UK
    Focusing on understanding human behaviour, mindset, patterns, belief systems, decision making, and internal narratives.

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Education

  • English literature and language, English Language and Literature
    University of Leeds
    2013
    English literature and language, English Language and Literature
  • Modern Methods of Mobility, Functional mobility
    Emmet Louis
    2020
    Modern Methods of Mobility, Functional mobility

Skill set (7)

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