Sarah Mcdougall

Led the strategy and delivery of corporate internal communications to enhance alignment with company's strategic objectives. Member of Extended Leadership and Crisis Management teams. Managed all internal communication channels and coordinated communications calendar. Supervised and mentored Ghana based Group Internal Communications Advisor.

• • Effectively advised, planned, and drafted executive and leadership communications throughout challenging periods including company restructure and change in strategic direction, which resulted in enhanced visibility and clarity. Received positive feedback for improved communication and greater transparency via informal feedback sessions with colleagues.

• • Held regular one-to-one meetings with CEO which ensured that internal communication was high on the agenda for Executive team and helped to shape business strategy.

• • Led the successful launch of a revitalised company culture during a period of transition and change in strategic direction which drove higher employee morale and improved employee engagement survey scores.

• • Led company rebranding and internal communications during company restructure and change in strategic direction which resulted in a stronger sense of belonging and improved company culture scores in employee engagement surveys.

• • Partnered with External Communications and Investor Relations teams to ensure aligned, consistent messaging across internal and external channels during periods of organisational change.

• • Supported preparation of external messaging materials, including briefing packs, Q&A documents and executive talking points for industry events and media-facing engagements.

• • Contributed to corporate reputation planning as part of the Crisis Management team, which ensured readiness of messaging and timely communications flow to relevant stakeholders.

Led the planning and delivery of communications, such as townhalls and 'lunch and learn' sessions, to increase employee engagement. Managed all internal and external digital communication channels, enhanced brand consistency and oversaw the image and video asset libraries.

• • Orchestrated merger and integration communications. Colleague feedback confirmed that communications were well understood.

• • Led and coordinated a cross-functional team to deliver a new SharePoint intranet, which established a centralised information hub that significantly increased engagement rates.

• • Collaborated with international media and design agencies to enhance clarity and consistency of communications both internally and externally.

• • Supported corporate profile-raising activities including executive visibility at events and industry forums.

• • Managed and enhanced external digital channels including X, LinkedIn, Facebook and company website, ensuring consistent corporate messaging, tone of voice and brand identity across all markets.

• • Delivered analytical insights and KPI-driven recommendations to guide external content development, improve engagement, and inform future investments in digital communication.

Strategically advised on, developed, and executed comprehensive communications plans, improving alignment with business objectives. Enhanced management of digital channels and efficiently coordinated the organisation's communications libraries and archives.

• • Enhanced team and cross functional collaboration internally via introduction and management of Viva Engage platform.

• • Revitalised and expanded external social media channels, which resulted in significant growth in follower numbers and engagement rates. Developed external communications and governance strategy and communicated across the business. Produced regular analytical reports which provided opportunities for improvement and paid content campaigns informed by analytics and KPI driven strategy.

• • Collaborated closely with communication teams in Ghana, Kenya and Guyana which ensured aligned, clear and consistent messaging, tone of voice and brand across the Group. Organised communications events across all locations to ensure understanding of company strategy.

• • Managed Media Enquiries inbox, directed queries to relevant colleagues and responded to media as required.