About Sarah
English
Native or bilingual
Experience
- Sarah Wakefield Graphic DesignGraphic DesignerARTS AND CRAFTSNovember 2012 - Today (13 years and 7 months)Crewe, United Kingdom
- Art direction
- All elements of graphic design
- Artworking
- Logo design (including straplines)
- Brochure Design
- Stationery and Business Cards
- Flyers and Posters
- Corporate Folders
- Large format graphics and exhibition stands
- Web graphics and social media images, including banners, buttons, image sliders etc.
- Account management
- Proof reading
- Pre-press management (including digital printing and plate making)
- Michelle McQuaid Pty LtdLead DesignerARTS AND CRAFTSJanuary 2016 - Today (10 years and 5 months)Crewe, United KingdomResponsibilities include:
- Designing all material for print materials for various programs, conferences, exhibitions, courses, promotions, workshops etc.
- Front-end web design for all free and paid content, including paid members only online courses and all related downloadable/printable content
- Designing materials for online advertising and social media channels, including paid ads, social media post images, cover images etc.
- Ensuring all material is on brand and follows the brand guidelines
- Developing the brand to ensure our materials always look professional and up-to-date
- Producing templates for internal team members and third party individuals/companies to follow to ensure consistent branding across all platforms
- Working with the team to ensure our clients get the best from our materials
- Calico Spanish (Kids Immersion LLC)Lead DesignerARTS AND CRAFTSAugust 2013 - Today (12 years and 10 months)Crewe, United KingdomLead Designer for all print and web items for a Spanish learning program for K-5 students.Responsibilities include:
- All aspects of front-end web design
- Designing all marketing and promo material
- Design and layout for all course material, including manuals, student activity sheets, storybooks, flash cards and packaging
- Creating imagery and ads for online promotion and social media channels
- Liaising with the illustrator and video producer to produce consistent assets
- Working with the team to come up with new ideas to enhance the quality of the program for our users - including new content, supplements and giveaways which give more value in the program, aid learning and entice new sign ups
- Working with the team on marketing ideas, and putting these into action
- Managing the team's file system to ensure all files are current and all team members have access to a central, regularly updated, easily accessible file depository
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Education
- Bachelor of Arts (BA), Graphic DesignUniversity for the Creative Arts2006
- Foundation Course in Art and DesignUniversity for the Creative Arts2003