Description

I am a Senior Marketing professional with over 20 years’ experience in leading results-driven International Digital and Marketing teams on both the agency and client-side.

I am ready to help you with projects that include:

- Marketing Strategy Design & Implementation

- Digital Marketing Auditing and Strategy

- Team Leadership

- Digital Marketing Project Management

- B2B & B2C campaigns with an emphasis on Content Strategy and Paid Media

Key Skills: Senior Leader, Marketing Strategy, Digital Marketing, Marketing Operations, Brand Management, B2B Marketing Strategy, Data Interpretation & Analysis, Communications, Operations Management, Stakeholder Management, Process Development & Management, Prince 2 qualified Project Manager, Change Management.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Saga
Interim Head of Digital Performance
TRAVEL AND TOURISM
December 2021 - December 2022 (1 year)
I was responsible for leading Saga Travel in setting up and executing their digital performance marketing and digital transformation strategies to deliver against their strategic business objectives.

This included:
- Website Redesign Launch
- Cross-channel Digital Strategy Setting & Implementation
- Measurement Strategy development & implementation
- Recruitment & team management
- Agency Leadership & Budget Management
- Embedding in the business as a core member of the Marketing Leadership Team
Waypoint Partners
Marketing Consultant
CONSULTING AND AUDITS
July 2021 - January 2023 (1 year and 6 months)
Remote, United States
Consultancy position involving auditing current marketing activities and providing strategic direction to improve lead generation performance.
New branding design & implementation
New website design, development and marketing.
Google Ads and LinkedIn strategy & management
Webmarketing strategy Branding SEM LinkedIn Marketing
JG Thomson & Co
Senior Marketing Consultant
WINE AND SPIRITS
June 2021 - September 2021 (4 months)
I worked with the Artisanal Spirits Co to develop their Product Launch strategy and support the launch of it's ecommerce website. This strategy involved an agile mix of Search, Social Media (Paid and Organic), Influencer Marketing and PR.
Despite the challenging launch period (peak periods for the sale of liquid were missed), the campaign is performed ahead of it's ambitious KPIs.