Description

With several years of experience in digital marketing and certification in cyber security, I bring a unique blend of skills to help businesses maximize their online potential. My expertise includes online presence enhancement, digital asset protection, and successful marketing campaign implementation. Whether you're looking to launch a new product, generate quality leads, increase website traffic, or secure your online assets, I am here to help. Let's connect and see how I can support your business success.

Languages

English
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Shisham Digital
Senior Google Ads Specialist
February 2025 - Today (1 year and 4 months)
Manage Google Ads campaigns for clients in cybersecurity, telecom, and edtech industries across global markets Perform keyword research, audience targeting, and A/B testing to improve conversions and campaign results Conduct competitive analysis and market research to find new keyword opportunities and adjust bidding strategies Track campaign performance and adjust bids, ads, and targeting to meet objectives Prepare reports and share insights to support informed decision-making and campaign growth
Google AdWords E-commerce Google Tag Manager Business analysis Strategic planning
Razorpod
Search Marketing Specialist
March 2023 - January 2025 (1 year and 10 months)
SudLife Led planning and execution of paid search strategies across platforms to drive conversions and revenue Developed search funnel strategies to enhance user targeting and optimize the customer journey Managed monthly budgets of approximately 50 to 80 lakhs, strategically allocating spend across targeting to improve ROI and CPC Executed competitor hijack strategies, achieving over 50% search share, and implemented display ads to enhance brand recall and reduce CPL Actively participated in new business pitches, contributing search marketing insights that helped secure new clients Served as an SEO consultant, conducting site audits and optimizing on-page elements to increase organic visibility
SEO Strategic planning Google AdWords Social media Google Tag Manager
Eminence Innovation
Assistant Digital Marketing Manager
December 2020 - February 2023 (2 years and 2 months)
Led campaign management and budget optimization, ensuring effective budget allocation and strategy across multiple platforms to enhance ROI through data-driven methods Responsible for optimizing analytics with end-to-end tracking, user journey development, and media campaign enhancement across platforms Directed e-commerce onboarding for clients to campaign optimization, focusing on strategies & planning for successful execution Led SEO projects that improved organic traffic by 60-70% through site audits, technical changes, and effective backlinking strategies Optimized mobile app installation strategies and monitored user engagement metrics (DAU, WAU, MAU) to drive retention and enhance user experience Worked with creative and design teams and mentored junior members to create a supportive and effective work environment
E-commerce SEO Google Analytics Google AdWords Strategic planning