You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Serdar AdaliSA

Serdar Adali

Chief Data Officer

€600/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Serdar

I help scale-ups build the right data foundation, lead AI transformation, and turn both into measurable business ROI. I’m a senior data and AI leader with 15+ years of experience across high-growth companies and global tech environments, spanning data strategy, analytics engineering, BI, machine learning, governance, and team leadership.

Throughout my career, I’ve built and led data teams, delivered data platforms and data products aligned with company strategy, and helped businesses improve decision-making, execution, and financial performance. My work has focused on creating practical solutions that drive clear impact, from forecasting and pricing to experimentation, operational analytics, and AI-enabled decision support. I’m especially well suited to marketplaces, logistics, retail, and restaurant-tech businesses dealing with growth, complexity, and fast-changing priorities.

I work with companies that want a more focused, business-driven approach to data and AI. I can help identify the highest-value opportunities, define a practical roadmap, align teams around execution, and deliver solutions that improve performance and generate ROI. From fractional Head of Data leadership to data and AI audits, roadmap definition, team setup, and transformation programs, I bring both executive-level leadership and hands-on execution, with a strong focus on speed, adoption, and ROI.
  • English

    Native or bilingual

  • Spanish

    Conversational

  • French

    Conversational

Can work on-site
Barcelona (up to 50km)

Experience

  • Clone
    Chief Data Officer
    October 2023 - Today (2 years and 8 months)
    Barcelona, Spain
    • • Lead an 8-person Data org (Data Engineering, Analytics Engineering, Data Science) across Barcelona & Paris; define strategy, hiring plan, and delivery cadence.
    • • Scaled a modern GCP stack (BigQuery, dbt, Airflow, Looker) to serve 50+ internal stakeholders with a trusted metric layer and self-serve adoption.
    • • Established data ownership, documentation standards, SLAs and automated quality checks for mission-critical datasets.
    • • Architected and shipped data products — automated business reviews, lead qualification, supply/demand forecasting, contributive margin modelling, marketing optimization — contributing to ~40% YoY improvement in contributive margins.
    • • Built targeted AI workflows and applications for conversational analytics and process automation, reducing manual ops effort and improving decision speed.
    AI and Advanced Analytics Data science Team management Data Engineer
  • Amazon
    Manager, Supply Chain Analytics (AMZL)
    January 2022 - October 2023 (1 year and 9 months)
    Barcelona, Spain
    • • Managed a distributed team of 10+ analysts and engineers across three European hubs supporting last-mile logistics delivering ~2B packages/year.
    • • Improved planning-to-execution speed, quality, and cost by integrating ML forecasts into core operational planning workflows.
    • • Delivered production time-series forecasting pipelines (AWS SageMaker) with instrumentation and monitoring to sustain model performance at scale.
    • • Partnered with senior ops and product stakeholders to translate operational complexity into measurable outcomes (service level, cost, capacity).
  • Clone
    Chief Data Officer
    January 2021 - January 2022 (1 year)
    Barcelona, Spain
    • • Built the initial data function and foundational stack (GCP, BigQuery, Looker, dbt, Airflow, Carto) to support EU scaling.
    • • Defined cross-team data ownership and governance practices; implemented quality checks and shared metric definitions.

Recommendations

Be the first to recommend Serdar

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • PhD
    Universitat Pompeu Fabra
    2015
    PhD
  • MSc, Computer Science & Engineering
    Sabanci University
    2012
    MSc, Computer Science & Engineering

Skill set

Categories