About Serena
English
Native or bilingual
Italian
Native or bilingual
French
Conversational
Spanish
Conversational
German
Conversational
Russian
Conversational
Experience
- Business for Change LTDFounder, Strategic Intelligence Architect & Principal ConsultantApril 2025 - Today (1 year and 2 months)United Kingdom- Founded a next-generation AI-native strategic intelligence venture supporting founders with clarity, positioning, revenue sovereignty and scalable AI-powered growth systems.- Designed the BfC Growth Engine and AI C-Suite — integrated decision-support frameworks blending advanced LLM orchestration with strategic architecture for founders.- Built a multi-layered consulting offer and early-stage AI Studio tools, including market diagnostics, customer insights engines and revenue model designers.- Produced the Intentional Entrepreneur Manifesto and Strategic AI Advantage lead assets, establishing a new category of "sovereign, AI-enabled entrepreneurship."- Advising founders on business model clarity, market approach, strategic AI integration and narrative positioning.- Leading development of internal AI infrastructure to accelerate tool creation, strategic planning and business analysis.Independent Strategic Consulting (under BfC umbrella)- Providing strategic advisory on business model innovation, revenue diversification and organisational development.•- Supporting leaders in understanding and integrating AI into strategic workflows and decision-making.- Focused on founder clarity, market positioning, and early-stage strategic architecture.
- Youth Business International,Director of Development & Programmes | SMT MemberOctober 2023 - February 2025 (1 year and 4 months)United Kingdom- Led comprehensive income diversification strategy, strengthening proposal development and stakeholder outreach- Created and coordinated the Africa Regional Collaborative, fostering strategic alliances to scale entrepreneurship impact on the continent- Built high-value partnerships with corporate and philanthropic organizations, unlocking major funding opportunities- Drove enterprise transformation initiatives, leading exploration of innovative revenue models and strategic frameworks
- EIT Climate KIC,Global Fundraising Orchestrator | SMT MemberJanuary 2022 - September 2023 (1 year and 8 months)United Kingdom- Orchestrated diversification of revenue streams during major organizational transition from EIT funding- Developed strategic climate philanthropy partnerships focused on urban decarbonization and innovation goals- Led corporate partnership programmes targeting climate entrepreneurship and technology initiatives- Contributed to business planning with focus on building long term financial sustainability
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Education
- BA Modern Languages (German & Russian)University of WestminsterBA
- MSc Russian & Post-Soviet StudiesLSE1997MSc