Serghei Stepanov

I developed a complete brand identity and marketing suite for SonusAuris Ltd, a specialist provider of ear care and professional ear wax removal home visit services. The objective was to create a visual language that communicates trust, clarity, and calm professionalism, while remaining approachable and memorable for a wide audience.

At the core of the project is a distinctive logo built around a flowing, abstract form inspired by both sound waves and the natural contours of the ear. The circular composition reinforces a sense of care, protection, and completeness, while the soft, curved shape introduces a human, reassuring quality. The colour palette—deep teal paired with muted green tones—was carefully selected to evoke cleanliness, health, and tranquillity, helping to position the brand within a clinical yet welcoming space.

Expanding from the logo, I designed a cohesive range of marketing materials to ensure consistency across all platforms. This included a clear and informative flyer, as well as a magazine advertisement designed to engage a broader local audience. Each piece uses strong visual hierarchy, clean typography, and balanced spacing to communicate key information effectively while maintaining a calm and professional tone.

To enhance local visibility, I created a car magnet advertisement that transforms the company vehicle into a mobile branding asset. The design prioritises bold simplicity and legibility, ensuring instant recognition even at a distance.

In addition, I designed and developed a user-friendly website that acts as the central point of contact for the business. The site emphasises accessibility, intuitive navigation, and clear service information, enabling potential clients to quickly understand the offering and build trust.

Overall, the project delivers a refined and cohesive brand identity for SonusAuris Ltd, successfully aligning visual design with the company’s core values of care, professionalism, and convenience.

• • Created and developed a personal design brand focused on art, music-inspired visuals, and print-based products

• • Designed logos, posters, and digital artwork for online platforms including Etsy, eBay, and social media

• • Applied designs to real-world products (prints, merchandise), considering composition, branding, and visual appeal

• • Built and managed an online presence, gaining practical experience in design presentation and product visualisation Freelance / Personal Projects

• • Developed branding concepts and visual identities as part of ongoing design practice

• • Created promotional graphics, digital compositions, and print-ready artwork

• • Explored creative direction combining artistic style with commercial design principles