About Shabaaz
English
Native or bilingual
Experience
- Autocab Private Hire LTDMarketing ManagerJanuary 2019 - Today (7 years and 5 months)Stoke-on-Trent, UK• Executed a marketing plan including social media, SEO, and PPC to increase brand recognition and generate new business with a budget of £200k.• Crafted ads that targeted high-volume long-tail keywords to increase conversions by 45% on Google ads and improve ROAS by 4x.• Grew website traffic by 166% over 12 months by implementing a link-building & content strategy targeting high-traffic keywords.• Boosted app downloads by 23% over 12 months by creating Facebook ads with engaging video content.• Slashed bounce rate to 35% by writing engaging content, improving speed and following a mobile-first approach.• Established a Facebook ad recruitment campaign that resulted in 15 drivers signing up and an ROI of £15,100 over a year.
- AutodeskGlobal Campaigns Marketing SpecialistJuly 2022 - September 2022 (2 months)1809 E 11th St, Tulsa, OK 74104, USA• Refined sales cadences in Outreach to boost lead qualification rates by 7%.• Increased webinar sign-ups by 4% by leveraging multiple promotion platforms, such as blogging, email, and social media.• Leveraged Asana to flawlessly manage complex cross-functional projects, such as developing and executing three global webinars.• Crafted emails for all global campaigns that increased click-through rates by an average of 2.5%.• Adapted and localised promotional assets to several communication channels to improve CTR by 5%.
- ImpressExpansion Specialist UKSeptember 2021 - June 2022 (9 months)Barcelona, Spain• Gained market share in the UK for the first time in the company's history by expanding into new geographical areas.• Opened 18 partnership clinics surpassing company targets by 10% by identifying and contacting relevant clinics and professionals, making cold calls, building relationships, and delivering value propositions.• Reduced average rental rate by £100 per day by making calculated offers backed by property market data, resulting in a saving of £20,000 per year.• Ameliorated sales close rate by 10% by forming partnerships with clinics in affluent areas that matched the target audience.
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Education
- Bachelor of Biomedical ScienceAston University2018Bachelor's degree, Biomedical/Medical Engineering