Shahid Bilal

• • Led development and go-to-market for an enterprise AI governance platform, translating technical capabilities into differentiated value propositions and adoption strategies.

• • Defined and executed AI-driven growth strategies using marketing automation, data insights, and experimentation to drive pipeline, engagement, and scalable demand.

• • Built and aligned cross-functional teams across product, engineering, and commercial functions to deliver cohesive product-marketing execution and revenue impact.

• • Designed the marketing technology and automation ecosystem, enabling advanced segmentation, lifecycle orchestration, and full-funnel optimisation.

• • Shaped the category narrative and thought-leadership agenda, establishing Olepsa as a trusted voice in responsible AI and elevating enterprise brand credibility.

• • Partnered with product and engineering to influence roadmap and ensure market fit, customer alignment, and clear commercial pathways for new AI capabilities.

• • Drove early-stage commercialisation, including pricing, positioning, messaging, and sales enablement to support enterprise acquisition and growth.

• • Delivering full-funnel marketing strategy to drive awareness, demand, and conversions.

• • Developing and executing growth strategies to achieve growth targets, focusing on customer acquisition, engagement and retention globally.

• • End-to-end management of digital campaigns and performance optimisation.

• • Spearheaded the development and deployment of enterprise-grade AI models to enhance customer segmentation, predictive analytics, and campaign optimisation.

• • Drove adoption of advanced NLP and led cross-functional teams in integrating machine learning solutions into marketing workflows, reducing manual workload and improving decision accuracy.

• • Established an AI-driven marketing automation roadmap that increased lead conversion rates and reduced acquisition costs

Working for LHH (part of Adecco a Fortune 500 company) my responsibilities included

• • Constantly driving UX improvements ensuring that data and user insights are at the heart of creation, development, and evolution of our digital channels.

• • Optimising 18 country websites in 11 languages for the best SEO and UX possible.

• • Leading and implementing digital marketing strategy globally for all digital channels including social media, content, PPC, SEO, email, website, and automation platform.

• • Overseeing demand generation and lead generation campaigns across all owned and paid digital channels including website, social media, PPC, SEO, and email.

• • Leading digital transformation, measuring, tracking, and optimising engagement from the top of the funnel throughout the customer journey.

• • Developing, and implementing a cohesive account-based marketing (ABM) plan that aligned with business goals.

• • Delivering end-to-end implementation of our marketing automation platform (Pardot). Increased LinkedIn page followers from 80K to 2M Lead generation campaigns delivered CPL of $17 benchmark was $150 Doubled our organic web traffic within 6 months of the website Global implementation of marketing automation resulted in 15% revenue increase