Description

With 5+ years of experience in the food supplement industry and 2.5 years as a Country Manager for France, I specialize in designing and leading influencer marketing strategies that drive growth. I’ve managed teams, built multi-channel campaigns, and negotiated hundreds of successful influencer partnerships across international markets.

I help brands:

- Define the right influencer mix (micro to macro)

- Build data-driven campaign strategies

- Optimize ROI through tracking & performance analysis

- Scale influencer programs with authenticity and long-term impact

Fluent in French & English, intermediate Spanish, and based in Berlin — I bring both strategic vision and hands-on expertise to every project.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Berlin (up to 15km)

Braineffect
Country Manager France
January 2023 - May 2025 (2 years and 4 months)
Berlin, Germany
Led the French market team, managing a group of six team members.

Led the influencer marketing strategy to drive market growth in France, overseeing partnerships and campaign execution while spearheading the
country’s overall development.

Managed and executed nationwide marketing campaigns, defining strategy,
coordinating cross-functional teams, and ensuring smooth project execution.

Oversaw performance marketing, website, and newsletter strategy, aligning
all channels to maximize brand awareness, customer engagement, and sales.

Achieved significant business growth since joining:
- Drove a 500% increase in monthly revenue and a 300% boost in new customer acquisition by leading growth initiatives across influencer marketing, content strategy, and digital campaigns.
- Achieved over 200% growth in monthly order volume, significantly outperforming initial company benchmarks.
- Increased influencer-generated revenue by nearly 400%, enhancing the brand’s visibility and sustained presence in the French market.
- Supervised website content and brand positioning across digital channels, contributing to a 65% rise in Average Order Value (AOV) through strategic messaging, upselling, and value-driven storytelling.
- Led social media strategy and content planning, including copywriting, resulting in a 290% increase in community size and improved engagement across platforms.
Strategic planning Instagram Marketing Product management Newsletter Content marketing
Braineffect
Business Development Manager
E-COMMERCE
January 2022 - January 2023 (1 year)
Berlin, Germany
Oversaw influencer collaborations end-to-end: sourcing, negotiation,
contracting, campaign monitoring, and reporting.
Developed and executed CRM strategies, including content creation for
newsletters and automated flows.
Contributed to performance marketing initiatives by creating and reviewing ad
content.
Handled customer service operations, ensuring high-quality support for
French-speaking users.
Managed B2B partnerships to drive brand visibility and business development.
Customer Service Content marketing Instagram Marketing Business development
Natural Mojo
Junior Influencer Marketing Manager
October 2020 - December 2021 (1 year and 2 months)
Berlin, Germany
- Built and managed a sustainable network of influencers and agencies, driving brand awareness in the French market.
- Successfully executed short-, mid-, and long-term influencer campaigns, improving online reputation and engagement.
- Analyzed KPIs (ROI, sales, budget) and optimized campaign performance, achieving a ROA of 1.5 and maintaining a CPO of 25€ within a 90k€ budget.
Influencers Marketing Strategy