Shelest Evgeniia

I work with founders and experts to identify where conversion drops and why interest does not turn into revenue. My work build around positioning, value clarity, and the decision stage.

I analyze the full customer journey from first touchpoint to purchase and identify friction, messaging gaps, and mismatches between audience, offer, and pricing.

Typical projects include conversion analysis, GTM strategy, offer and positioning refinement, and growth strategy for digital products and service-based businesses

Founded and scaled a product based retail business from scratch

Led the full marketing and growth strategy, including brand positioning, go-to-market planning, customer acquisition, funnel design, and customer journey architecture across both online and offline channels.

The business expanded to 6 retail locations across multiple cities and developed a stable online sales channel.

Work included strategic planning, marketing system design, channel selection, funnel-aligned content strategy, and scaling operations.

The business was later transferred to new ownership.

Worked in marketing and sales, supporting product promotion, customer communication, and performance analysis. This role provided a strong operational foundation later applied in strategic and consulting work.