About Shereen
I design SaaS products that are intuitive, scalable, and visually engaging. With 8+ years of experience, I specialize in UX/UI design, design systems, and AI-driven interfaces that turn complex workflows into seamless user experiences.
I’ve led design at SocialHub and worked across EdTech, healthcare, and e-commerce, helping teams transform cluttered platforms into clear, modern solutions. My strength is combining strong visual design with strategic UX, so products don’t just look polished, they deliver measurable impact and can scale with your business.
Typical projects: end-to-end product design, SaaS redesigns, design systems, prototyping, and UX reviews.
Spanish
Native or bilingual
German
Fluent
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- SocialHubLead Product DesignerSOFTWARE PUBLISHINGMarch 2023 - September 2025 (2 years and 6 months)• Led product design for B2B SaaS social media platform across web and mobile.• Shipped AI-powered features, smart automations, and inbox tools.• Managed full end-to-end redesign of the entire platform across web and native mobile apps.• Introduced a scalable design framework, enabling faster prototyping and consistent delivery across teams.• Mentored designers, led design hiring, and introduced vibe coding to guide product direction.• Managed copywriting for the entire software and native apps across 3 languages.• Ensured compliance with WCAG standards and embedded accessibility best practices into the design process to improve usability for all users.• Contributed to multiple awards, including OMR Top Tool and Usability Excellence (2023–2025).
- Teachino GmbHSenior UI/UX DesignerEDUCATION AND E-LEARNINGJune 2022 - February 2023 (8 months)• Designed and shipped an AI-powered SaaS platform that supports teachers with curriculum planning, differentiated instruction, and feedback generation.• Delivered full MVP in 3 months, balancing speed with strong product foundations.• Built a complete design library to enable rapid feature development.• Led user research, workshops, and usability testing to validate product direction.• Collaborated closely with product and engineering throughout the full development cycle.• Created a logo and brand voice that are still in use today.• Ensured compliance with WCAG standards.
- Cornelsen Verlag GmbHUX/UI DesignerEDUCATION AND E-LEARNINGFebruary 2017 - August 2020 (3 years and 6 months)Berlin, Germany• Designed an adaptive EdTech platform for early literacy, including teacher analytics, a library, and interactive learning tools — from initial concept to live product.• Delivered MVP in under 6 months, balancing product complexity with intuitive UX for both children and educators.• Integrated adaptive learning features that used student performance data to personalize reading progression.• Conducted user research, workshops, and co-creation sessions with teachers and students to continuously improve usability and engagement.• Ensured compliance with WCAG standards.• Shortlisted for Best European Learning Materials Award (2023).• Winner of the Comenius EduMedia Award (2024).
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Education
- BSc. in Psychology (Natural Sciences)Loyola University Chicago2009
Certifications
- UX DesignCareerfoundry GmbH2017