Shivani Garg

Delivered ~$3M YoY revenue uplift by optimising brand communication, enabling faster campaign execution and improved GTM efficiency. Reduced system error rates from 17% → 3% by strengthening analytical reporting workflows, improving operational accuracy by 29%. Increased vendor training by ~280% across 8,000+ vendors supporting ~$54B business, through interactive, cross-category capability programs. Streamlined Private Brands onboarding, generating ~$18M incremental revenue (Q2–Q3). Led the CSR function of Target for the Commercial, encompassing six Pyramids with 600+ TMs

Delivered ~30% Year on Year growth across 1100+ sellers contributing 80% of the category business in Home. Drove strategic decision-making for Flipkart Minutes (Q-commerce) by designing an assortment mix, inventory planning aligned with projected demand, enabling a successful August 2024 launch. Increased 3P market share by 7.3% (Q3 FY24) through targeted growth initiatives and competitive pricing. Improved Delivery Speed from 5 to 2 days by improving fulfilment share 2% to 17% on 80% Top Products. Led GTM and large-scale campaign strategy for the 10th edition of Big Billion Days, optimising brand participation, campaign efficiency, and driving a 2.34x sales exceeding top line by ₹260 Cr. for the Home BU. Amplified Ads Revenue from 0.56% of initial revenue (₹14 Cr.) to 1.2% of Q3 revenue (₹39 Cr.) in 2024 across four categories in Home BU. Piloted Paid Account Management for D2C brands, achieving 2.2x sales uplift with a 55% conversion rate.

Built multiple clusters in North regions across varied categories such as Sports, Toys, Makeup & Grooming (Beauty), Luggage & Travel, HomeDecor, Small Furniture, and Apparel. Sports & Toys: 450+ Sellers, 52% Transacting Assortment, ~₹80Cr. exceeding revenue to categories. Beauty: Increased International & Domestic Brands with D2C onboarding, ₹150 Cr. incremental revenue in an year. Luggage & Travel: Corrected Taxonomy, added incremental assortment generating ₹20Cr.+ revenue. HomeDecor: Build the assortment mix of the metal decor and floor furnishing from Moradabad & Panipat Region. Apparel: Competitive low-priced SKU addition to Women Ethnic in Low ASP Priced, 35K Unique Selection Added. Furniture: Built Small tables, bed side tables, rackshelf and bookshelf products assortments from Sahranpur in the competitive price points below ₹999. Recruited 100+ Executives for North regional teams & Built the L&D ecosystem with 25+ modules adopted by 1000+ size of regional team across the Marketplace.