Description

Marketing professional with ~5 years’ experience delivering multi-channel campaigns and digital strategies across Telecoms, SaaS, and FMCG. Skilled in coordinating global stakeholders, managing campaign lifecycles, and optimising performance across paid, social, and eCommerce funnels. Known for combining creative execution with data-driven insights to deliver measurable impact and brand growth.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Manchester (up to 50km)

Zen Internet (Telecoms)
Digital Executive (MarTech)
April 2024 - Today (2 years and 2 months)
Rochdale, UK
• Leading digital acquisition and web strategies for paid campaigns, optimising websites, and leading the eCommerce funnel
• Project-managed the industry-wide One Touch Switch launch, coordinating cross-functional teams, compliance, and communications to deliver the campaign on time and on budget, reaching over 50,000 potential customers
• Optimised the B2C eCommerce funnel through user behaviour analysis, A/B testing, and UX improvements, resulting in +20% MoM web traffic and +11% increase in customer journey completions
• Owned end-to-end B2B Business Broadband PPC campaigns (budget £15k, scheduling, optimisation, reporting); July 2025 delivered 400+ leads with a 12% conversion rate, marking the best-performing month in 2 years
• Created real-time dashboards for senior stakeholders, accelerating campaign decision-making by ~30%
Me: Mo (Agency)
Account Executive, Internship
June 2023 - November 2023 (5 months)
London, UK
• Managed multi-channel marketing (media, content, PR) for 10 hospitality clients, responsible for building relationships, monitoring activity, SEO initiatives to align deliverables with strategic goals
• Secured 18.2% increase in profile search visibility and a 29.8% boost in (CTR) on paid social for Haute Dolci
• Delivered impactful campaigns, presented results to clients, and generated actionable reports with key metrics
Konnect Insights (SAAS)
Digital Marketing Executive
January 2021 - May 2022 (1 year and 4 months)
Mumbai, Maharashtra, India
• Managed integration of 18 clients (Decathlon, McDonald's, etc.) into the platform, including setting up customised dashboards, training clients and ensuring strategic business goals are met
• Drove website traffic 51.2% and generated quality leads via targeted content (webinars, case studies, social media, etc.)
• Boosted MQLs by 764% in 6 months using Pardot automation & personalised lifecycle campaigns
• Mentored 3 interns on automation, building successful multi-channel digital campaigns