About Shreyans
English
Native or bilingual
French
Basic
German
Basic
Experience
- FREELANCERDigital Marketing Freelancer | Growth ConsultantJanuary 2016 - Today (10 years and 5 months)Berlin, GermanyPortfolio includes:- B2B SaaS (ReStaffy, Tilores, briink, y42, Parloa)- MedTech (Oviva, DeinePflege)- eCommerce (BoutiqueRugs, FontBundles)- FMCG (Madmonk)- Dating (Zoosk, Elite Singles, Silver Singles, Christian Mingle, JDate)- Q-Commerce (yolla!)- AI SaaS (Parloa)- Online Marketplaces (Helpling, ReStaffy)- Meta Search Engines (Joblift)- Online Job Boards (everjobs, jobsier)- Pet Training (Dogo)- Accounting (countx)- e-Gaming (Evil Geniuses)- Sustainability Solutions (briink)- Financial Consulting (Apex Solutions, Right Line Trading)- Digital CX (ISC-CX)- Physical Signage (Sygns)- Personal Growth (Inge Rock, Flow Lab)- Architecture Firm (Wunschhaus)InvolvementsTraffic Acquisition:- Ads channels launch, management, audit, experiments & training: Google Ads, Facebook, Instagram, Apple, TikTok, Snap, Pinterest, Twitter, Outbrain, Taboola, Quora, Bing, Reddit, Criteo, RTBHouse...- Marketing mix strategy- Organic & paid channels tactical advice- Creatives analysis & testing process (ASO, ads, web)- Affiliate Marketing Channels Management: Awin, Tradetracker, Commission Junction, Belboon, Neuvoo, etc- Influencer marketing, content boosting Product:- Onboarding/activation- Subscription revenue optimization, paywall CRO experiments- A/B testing- Virality growth loops Data:- Setting up tracking via Google Tag Manager- Setting up Google Analytics Properties and Views- Creating early-stage BI Dashboards- KPIs/metrics setup: attribution, events, dashboard, reporting, projections, trends insights, LTV, subscription data, taxonomy
- Spark NetworksHead of Search & Display MarketingJanuary 2021 - October 2022 (1 year and 9 months)Berlin, Germany
- JobliftHead of MarketingMarch 2018 - December 2019 (1 year and 9 months)Berlin, GermanyResponsible for leading the Marketing team at Joblift. Leadership Responsibilities:- Leading an international team of 7 persons, managing a multi million euro annual marketing budget.- Reporting to C-Levels and Board of Directors.- Due Diligence with investors during investment rounds. Primary Responsibilities:- Build, execute and optimise customer acquisition (Search, Display, Native, Programmatic, Facebook, Referral, Partnerships, Affiliates) Technical Responsibilities:- Setting up front end tracking and installation of marketing pixels via Google Tag Manager (GTM).- Managing and Curating Feeds for Marketing Campaigns via Productsup.- Develop user LTV by channel in collaboration with the Data Science team. Achievements:- Delivering more than 100% YoY Revenue Growth and more than 250% YoY ROAS Growth.
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Education
- Master of ManagementESCP EUROPE2015Master in Management
- Bachelor of EngineeringManipal Institute of Technology2013Bachelor of Engineering (B.E.), Computer Science and Engineering