Sidney A.

At Jack Morton, a globally recognised brand experience agency, I played a key role in conceptualising and designing immersive environments for both live and virtual events. Working with high-profile clients such as BP, EY, Shell, and AstraZeneca, I translated complex briefs into compelling 3D spaces that not only

elevated brand storytelling but were also practical for production.

From initial sketches to detailed visualisation, I ensured every design struck the right balance between creativity and feasibility.

Collaborating closely with creative directors, strategists, and production teams, I refined materials, layouts, and lighting to enhance engagement and create memorable experiences.

My ability to push creative boundaries while considering real-world constraints allowed me to deliver impactful designs that resonated with audiences and strengthened brand presence.

As the Senior 3D Designer, I lead and mentor a team, creating an

environment where innovation and creativity thrive.

I guide my team in creating photorealistic 3D visualisations from 2D plans, transforming concepts into immersive, detail rich renderings.

I manage the entire visualisation process, from modelling and lighting to final render, ensuring that every project, whether a reception area, café, or office space, exceeds client expectations.

Collaborating closely with architects and designers, I refine materials, textures, and lighting, utilising advanced techniques like ray tracing and ambient occlusion to achieve high impact visuals.

Beyond design, I contribute to the company’s brand presence by assisting with creative social media content, strengthening our visual storytelling and engagement.