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Silvia SantinelloSS

Silvia Santinello

Digital Marketing and Social manager | ex meta

€405/day
London, GB
8-15 years

Average response time: 1 hour

About Silvia

*Over 10 years digital marketing experience across different organisations, industries, channels and budgets

*Strong track record on Facebook and Instagram advertising achieved after 2 years of working directly as a Client Solutions Manager for Meta working with some of the most advanced e-commerce advertisers in the UK

*Highly data driven and able to set up and identify key reports for your business for ongoing KPI tracking

*Able to design a holistic marketing strategy for your business, identifying best practices for each channel and scoping potential new channels to add to the mix.

*Expert knowledge of Meta Ads Manager and comfortable implementing successful campaigns, tracking solutions and sharing creative best practices to achieve growth and ROAS

*Experience in training and mentoring teams as well as presenting and influencing senior stakeholders

International background and highly adaptable to work across different time zones and markets

*Experience in paid social media management, digital marketing strategy, multichannel media planning, team management, P&L management, PPC, SEO, Organic Social, Influencer Marketing, Display advertising, CRM, agency management, marketing and e-commerce analytics, app advertising and analytics, client and partnerships management
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
London (up to 20km)

Experience

  • H&H Group
    Senior Digital Marketing Manager
    January 2023 - Today (3 years and 5 months)
  • Meta
    Client Solutions Manager - E-commerce
    April 2021 - January 2023 (1 year and 9 months)
    London, UK
    Supporting large e-commerce brands in the UK on delivering growth and efficiencies on both Brand and DR activity across multiple countries. Leveraging our extensive network of cross-functional partners across measurement, creative, technical solutions, business engineering and product to help my clients' digital marketing teams making the most of Meta's family of apps by designing scalable solutions that suit their business objectives. Areas of work: e-commerce catalog ads, advantage+ shopping campaigns, full funnel strategy, A/B testing, lift testing, brand and video advertising, technical integration and reporting, international expansion and cross boarder solutions, mobile user acquisition and app marketing.
  • Stubhub
    International Music Marketing Lead
    July 2020 - April 2021 (9 months)
    London Metropolitan Area, UK

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Education

  • Postgraduate Diploma, Direct and Digital Marketing
    The Institute of Direct and Digital Marketing
    2015
    Postgraduate Diploma, Direct and Digital Marketing
  • Bachelor - 110 e lode/110, Modern Literature and Publishing
    Università Cattolica del Sacro Cuore
    Bachelor - 110 e lode/110, Modern Literature and Publishing

Certifications

  • Meta Blueprint Media Buying
    Meta
    2021
    Data analysis Instagram Marketing Facebook Marketing

Skill set (21)

Categories