About Simona
As a marketing specialist with over ten years of experience in the cosmetics and perfumery industry, I specialize in storytelling and creating engaging and informative content related to the world of beauty and perfumery.
My expertise includes creating specific content for perfume, essence, and essential oil companies for various purposes such as web pages, blog articles, social media, product launch campaigns, newsletters, and biographies.
In my experience, I have found that the key to successful content creation is to first understand the target audience and their needs. This involves creative brainstorming sessions to generate unique and compelling ideas that will stand out in the crowded marketplace.
As a native Italian-English speaker, I have the added advantage of working with clients in both languages on a professional level and also offer translation services. This means that I can help expand your brand's reach to a wider audience by creating content that resonates with both Italian and English-speaking consumers.
I believe that a strong brand narrative is essential for building brand loyalty and trust, and I am committed to helping my clients achieve their marketing goals through compelling storytelling and engaging content.
Italian
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Scentmate by FirmenichPerfumery Marketing SpecialistJanuary 2021 - Today (5 years and 5 months)Barcelona, Spain
- FRAGRANCE SCIENCEHead Of MarketingMay 2020 - January 2021 (8 months)Barcelona, Spain
- FRAGRANCE SCIENCEMarketing SpecialistApril 2019 - January 2021 (1 year and 9 months)Barcelona, SpainI create and present impactful presentations and olfactive sessions for our clients based on the monitoring, identification and analysis of new market trends and concepts for both fine and industrial fragrance markets. I am in charge of providing support to our sales force by evaluation of statistics and market researches working on tailor made marketing strategies. I am responsable of the company's events, in particular I follow the organization of national and international fairs. I also monitor all communication activities, in particular taking care of social media channels such as Linkedin and Instagram. I coordinate the updates of the company's web site, such as the publication of regular articles on our Blog. Within my public relations activities, I take care of the relations with press offices by sending out Press Kits and coordinating the annual editorial calendar.
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Education
- Bachelor's Degree in Languages and Cultures for Tourism and International Commerce , Foreign Languages and BusinessUniversità degli studi di Verona2008Bachelor's Degree in Languages and Cultures for Tourism and International Commerce , Foreign Languages and Business
- Degree in Languages and cultures for tourism, International Business/Trade/ MarketingUniversità degli studi di Verona2011Degree in Languages and cultures for tourism, International Business/Trade/ Marketing