About Simonetta
I am a multi-talented marketer with a Bachelor's degree in both marketing and psychology and a Master's degree from LSE in behavioural economics, focusing on the psychology of Instagram. Over the years, I have gained extensive experience in a wide range of marketing roles including brand management, sales, market research, and marketing in the service industry. Additionally, I possess in-depth knowledge of social media marketing and management, with a proven track record of creating successful social media campaigns across various platforms. My broad skill set plus my experience in the latest social media trends allows me to provide valuable insights and creative solutions to any marketing challenge, delivering measurable results for clients. Throughout my academic and professional experiences, I've demonstrated a high level of organization, motivation, and creativity. My international background and trilingual education have enabled me to adapt quickly to new environments and embrace new opportunities.
English
Native or bilingual
German
Native or bilingual
French
Fluent
Italian
Basic
Can work on-site
London (up to 50km)
Experience
- Heidrick and StrugglesMarketing SpecialistCONSULTING AND AUDITSDecember 2019 - December 2022 (3 years)London, United Kingdom• Led the marketing projects across Europe & Africa within both Executive Search and Consulting• Supported consultants in managing their client base through the creation of a content marketing strategy.• In charge of creating and analysing the creative content for social media, using various creative tools.• Conducted internal workshops for the education and implementation of digital platforms.• Coordinated mailings, marketing materials, and website content.• Supported in the creation of a new company website.• Created graphic materials for events.• Organised and analysed data and marketing project results.
- British American TobaccoGlobal Graduate - marketing and salesRETAIL (LARGE RETAILERS)February 2017 - September 2018 (1 year and 7 months)London, United Kingdom• Completed an intensive trainee program in Marketing and Sales for the Global Travel Retail team, responsible for the successful deployment of marketing campaigns for two major brands, Lucky Strike and Parisienne, across Duty Free shops worldwide. Managed all aspects of the process, including new listings, creative development, agency coordination, and budgeting, achieving ROI and KPIs for both brands.• Excelled as a sales representative in the field force team, delivering results in the UK market Successfully introduced new listings and established strong relationships with customers, demonstrating excellent communication and negotiation skills.•My landing position was in Market Research as Insights Executive, where I created, analysed and visualised the KPI reports for the whole UK brand portfolio.• Conducted market research to identify new market opportunities, with a strong focus on the vapingmarket.• Supported in gathering and evaluating consumer information via qualitative and quantitative approaches.• Supported in the implementation of a 'Social Media Listening' platform.• Managed the agency network.
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Education
- Bachelor DegreeLancaster university2015Bachelor in Marketing and Psychology
- Masters degreeLondon School of Economics and Political Science2019Masters in Social and Cultural Psychology with a focus on behavioural economics.