About Sina
I have an MBA and 5+ years of experience helping companies grow through organic acquisition, conversion optimization, and data-driven decision-making.
My background is in SEO, user behavior analysis, technical website performance, and growth strategy, but I approach these from a business perspective rather than chasing vanity metrics like rankings or traffic alone.
I care about how marketing impacts revenue, customer acquisition, retention, and long-term business growth. I’m experienced in turning insights from analytics, search behavior, competitors, and user research into measurable commercial outcomes.
English
Fluent
Dutch
Basic
Can work on-site
Breda (up to 50km)
Experience
- Het ConcertgebouwGrowth Strategy & Audience Research ProjectOctober 2025 - January 2026 (3 months)Conducted market research to identify growth opportunities, developing data-informed recommendations for acquisition and positioning strategy.
- ParsianbourseSenior SEO SpecialistMay 2023 - July 2025 (2 years and 2 months)
- Drove 230% organic traffic growth in 12 months through keyword research, content optimization, and profit-focused prioritization.
- Helped rank 1st–3rd for nearly all primary keywords related to cryptocurrency, Forex and blockchain courses through competitive gap analysis and targeted content optimization.
- Performed CRO for course landing pages by analyzing user behavior using Microsoft Clarity and GA4, and running A/B tests to improve conversion rates.
- Improved brand visibility in ChatGPT, Gemini, and other LLMs for strategic commercial keywords through structured content and entity optimization.
- Web24 SEO AgencySenior SEO ManagerAugust 2021 - March 2023 (1 year and 7 months)
- Owned SEO performance for a portfolio of e-commerce clients; running technical and on-page audits and turning findings into clear, prioritized action plans.
- Optimized Shopify and WordPress stores end-to-end: collections, products, URL structure, internal linking, on-page copy, and schema markup.
- Led website migration projects protecting traffic, rankings, and revenue KPIs; managing all technical SEO aspects from planning through post-launch monitoring.
- Developed scalable SEO reporting processes using Google Looker Studio, tracking rankings, organic revenue impact, and key performance metrics for clients.
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Education
- Master of Business Administration (MBA)Breda University of Applied Sciences2026Master of Business Administration (MBA)
- Bachelor of ScienceUniversity of Tabriz2019Bachelor of Science
Certifications
- Advanced Link BuildingAhrefs2020
- On-page and Technical SEOSemsrush2020