Sine Furlong

Client Services: Acted as primary liaison between marketing, programme teams, startups and corporate clients (e.g. ESB & Irish Rail), delivering

• content-led campaigns and internal programme activations. Media Relations: Played a key role in the crisis PR campaign in response to the government's defunding of the NDRC programme. Supported the narrative and content strategy to maintain trust and transparency among partners, stakeholders and the media. Digital Marketing: Enhanced digital campaign execution by leading capacity and resource planning for the DPL marketing team, ensuring delivery of video content, social media, and marketing assets across multiple client, startup and internal programmes. Budget Tracking: Introduced and rolled out Teamwork as the company's first project management platform, increasing team efficiency and enabling accurate budget tracking. Brief Development & Pitching: Created pitch decks and experience briefs that supported business development and client conversions. Briefing Optimisation: Implemented internal briefing forms, resource allocation processes, schedule planning, time logging, and timesheets, enabling accurate workflow tracking and billing across programmes. Creative Ideation & Research: Led the creative process through ideation, in-depth research, brainstorming sessions, and collaborative pitch development, ensuring innovative and strategic experience solutions.

& Operations: Oversaw the day-to-day running of a busy corporate semi-state office, ensuring a safe, efficient, and professional

• working environment. Managed building maintenance and liaised with external service providers including cleaning, security, and technical contractors. Reception & Stakeholder Support: Acted as the first point of contact at front-of-house, providing a professional and discreet welcome to all visitors, including senior stakeholders, commissioners, and government officials. Responded to in-house operational requests and on-site queries with discretion and efficiency. Customer Relations: Handled a high volume of walk-in customers and members of the public, managing complex queries and complaints with empathy and professionalism. Regularly de-escalated challenging or high-pressure situations at reception. Staff Onboarding & Office Coordination: Supported onboarding by coordinating access cards, desk setups, and facilities inductions for new staff. Maintained internal documentation and contributed to the development of improved front-of-house and office procedures. Process Improvement: Contributed to the streamlining of front-of-house procedures and internal office workflows. Maintained accurate documentation and implemented improvements to visitor management, facilities reporting, and access protocols.

Budget Management: Successfully managed an £80,000 + budget, ensuring all project elements were delivered within financial constraints.

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• Strategic Communications Strategy: Developed and executed a comprehensive internal merger communications strategy for an FMCG client, focusing on event programming, storytelling, and design & production. Detailed Project Planning: Created thorough project plans for three strategic internal communications videos, ensuring they met client objectives and adhered to timelines. Primary Partner Liaison: Served as the main point of contact between the client and internal teams, ensuring clear and effective communication throughout the project life-cycle. Progress Meetings: Led regular progress meetings with internal stakeholders and the client, providing updates on project status, addressing concerns, and gathering feedback for continuous improvement. Collaborative Content Creation: Worked closely with brand, design, and production teams to translate strategic objectives into impactful visual and narrative content. Pre-Close StrategyVideo: Oversaw the production of a video explaining the pre-close and implementation strategy, ensuring consistency with the overall communications narrative. Project Documentation: Maintained detailed project documentation, including budgets, schedules, and stakeholder communications, to ensure transparency and accountability throughout the project.