Siobhan Gallagher

Working with PE backed high growth scale-ups and founder led businesses on a consultancy basis to transform sales & growth functions, training and coaching sales teams to achieve more. Clients included PSG Equity, Verdane, Royal Voluntary Service, Papirfly, Visualfabriq and EnterpriseNation. Deliverables included:

• Built sales function from scratch for a leading UK Not-for-Profit, developing a commercial spin-out. Defined ICP/TAM/SOM and GTM strategy, implemented sales methodology and playbook, engaging early adopters, building pipeline to £100k and closing first deals with global clients within 6 months.

• Delivered an end to end sales restructure for a high growth scale-up, adding €2.4million to pipeline within existing accounts through upsell and cross-sell activity, reducing sales cycle 36% and generating 3 new opportunities worth €1.9million, within 6 months.

• Created and delivered GtM strategies aligning sales methodologies with playbook, coaching teams to increase velocity, increasing win rates 21% on average.

• Hired, onboarded, coached and trained Sales talent in UK, EMEA & US creating an onboarding programme that decreased ramp time by 57% on average.

• Established Partner programs with Microsoft, HP and other OEMs across EMEA & North America.

• Streamlined sales cadences for enterprise scale-up, coaching Sales teams on discovery, qualification and end to end sales processes, growing pipeline x35% and increasing conversion post demo x17%;

• Partnered cross functionally with Marketing and Customer Success in multiple sectors to define and maximise upsell & expansion strategy, increasing ACV on average x23%;

• Partnered with Product, Marketing & Tech teams across multiple sectors to ensure PMF and test MVP, creating feedback loops to ensure Roadmap and product iteration were in line with market feedback.

• Reduced operational costs by 71% by simplifying sales tech stack, implementing GTM technology and led CRM redesign.

Responsible for full sales cycle, Go To Market strategy and driving growth through partners, distributors and direct sales across the Americas, UK & Ireland. Executed the largest deal in the company's history by signing up LinkedIn to migrate their employees globally from Google to the Office 365 platform.

Responsible for establishing a new UK Inside Sales team focused on demand generation, building pipeline, appointment setting & generation of revenue through high volume of inbound/outbound cold calling. Responsible for developing sales campaigns in liaison with Marketing & external partners with close attention to tracking and metrics. High degree of focus on accurate forecasting. Worked closely with Field Sales, Marketing & external partners such as HPE, Dell, Google & Microsoft to deliver aggressive sales growth, grow client base & increase Capita's footprint.