Description

I’m a digital native with 12+ years of experience making brands feel less like brands and more like people you actually want to hang out with. From social media and influencer marketing to content creation, I know how to turn ideas into scroll-stopping stories that people genuinely connect with.

I’ve led big influencer activations, created social-first videos designed to go viral, and worked across fashion, beauty, FMCG, entertainment, and tech - always with culture at the core.

Right now, I help brands stay relevant (and fun) by spotting trends early and turning them into content that actually resonates. Let's have a chat, shall we?

Languages

English
Native or bilingual
Lithuanian
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Mr. Salt and Pepper
Freelance Content Creator & Digital Consultant
SOCIAL NETWORKS
December 2016 - Today (9 years and 6 months)
London, United Kingdom
Founder of personal brand and platform, delivering creative campaigns and content for brands worldwide.
• Executed 500+ influencer/content activations from pitch to post, from luxury fashion to global FMCG.
• Led storytelling across TikTok and Instagram Reels, focusing on retention, hooks, and trend adaptation.
• Delivered data-backed reporting to partners, optimising campaigns based on performance insights.
Brands include: Evian, Gillette, Givenchy, Uber, Virgin, ASOS, H&M, Live Nation, Transport for London.
Storytelling Content marketing Social media Brand content TikTok
McArthurGlen Group
Content Creator (Consultant)
RETAIL (LARGE RETAILERS)
January 2024 - July 2025 (1 year and 6 months)
London, United Kingdom
Contracted to bring 7 UK designer outlets (plus Paris) to life across TikTok and Instagram.
• Conceptualised, shot and edited over 350+ short-form videos, tapping into trends and local storytelling.
• Produced weekly trend reports and ran creative support sessions with regional teams.
• Ensured each centre's tone and audience were reflected in scroll-worthy campaigns.
Impact: 29M+ organic reach; 13M TikTok views; uplift in engagement and brand visibility.
Video editing Storytelling Content marketing TikTok
L'Oréal - Professional Products Division
Marketing Content Executive (Contract)
FASHION AND COSMETICS
November 2020 - June 2021 (7 months)
London, UK
• Created on-brand stills and videos for salons and B2B communications across web and social.
• Led the national relaunch of digital training tools post-COVID.
• Delivered weekly workshops and 1 -on- 1 s for 100+ sales staff to sharpen their digital fluency.
Project highlight: Full revamp of L'Oréal's "Back to Business" digital handbook.
Graphic Design Webinar Brand content Social media Social media training