Description

I help early-stage startups make sense of what they’ve built, and say it in a way that actually lands.

I bring 12+ years across B2C and B2B, from global corporates to zero-to-one, turning messy ideas into sharp positioning, messaging, and strategic direction.

I work in short, focused sprints with clear deliverables, bringing clarity that moves the needle across product, sales, and GTM.

If your product is real but your story is still catching up, let’s talk.

Also, I'm into meditation, health optimisation, biohacking, and seeking insights through movement, stillness, and the occasional change of scenery.

Industry field of expertise

Languages

English
Native or bilingual
Romanian
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

London (up to 10km)

Self-employed
Strategic Marketing Consultant& Fractional CMO
July 2024 - Today (1 year and 11 months)
Advisor to early-stage and scaling teams seeking clarity, traction, and ROI. Known for sharp positioning, lean execution, and values-driven strategy. Recent highlights:
- Subscription strategy and GTM plan for a science-based nutrition startup
- Launch and conversion optimisation for a travel platform
- Messaging strategy for a predictive VC platform, turning complex AI into clear value for investors
Positioning strategy
Pixels AI
Product Marketing Lead
July 2023 - June 2024 (11 months)
London, UK
First marketing hire for an early stage AdTech AI startup. Brought structure, focus, and growth discipline across the funnel.
- Led end-to-end marketing for AI product, with an initial focus on value props, personas + messaging
- Worked closely with Sales and Product to build sales collateral, enablement tools and frameworks
- Introduced operational processes and cross-functional alignment practices that shortened the sales cycle by 27%.
Marketing Positioning strategy Sales funnel
Freetrade
Principal Product Marketing
July 2021 - August 2022 (1 year and 1 month)
London, UK
Brought in to lead GTM for a core subscription product during a high-growth phase.
- Owned GTM for SIPP (Self Investment Personal Pension), beating CAC targets by double digits
- Spearheaded journey optimisation, improving customer drop-off rates by +1,000bps
- Managed complex subscription model change, working closely with exec leadership.
GTM Strategy Strategic planning Team management CRM