About Smart
With a background in branding, digital and motion graphics design, and social media. I have elevated businesses with my skills, developed brand identity guidelines and also help maintain a consistent branding application across digital and print media.
English
Native or bilingual
Can work on-site
Bromley (up to 50km)
Experience
- CrebulbsFounder & Creative LeadOctober 2018 - Today (7 years and 8 months)• Conducted target market research to develop effective branding solutions for new and existing brands,leveraging industry trends and competitor analysis.• Increased audience retention by 56% through the creation of engaging explainer videos.• Led and motivated team to successfully execute projects, fostering creativity and achieving a 30%increase in productivity.• Developed & monitored promotional strategies to boost sales and drive business growth
- PAGAVisual and Motion DesignerOctober 2021 - July 2023 (1 year and 9 months)Nigeria• Increased internal team engagement by 50% through creation of engaging graphic and animatedcontent• Achieved a doubling of social media watch time through interactive animation and video editingcontent• Successfully optimized social media content for Facebook, TikTok, and Instagram reels• Played a key role in online and outdoor marketing campaigns, resulting in a 44% increase in newcustomers to the website and mobile app• Collaborated cross-functionally to address communication challenges through design and copysolutions.
- Ready to Lead AfricaLead Creative & Brand StrategistAugust 2019 - April 2021 (1 year and 8 months)• Developed and implemented brand identity and brand manual templates for impactful campaignsacross Nigeria.• Ensured brand usage consistency through effective monitoring and collaboration with webdevelopment team.• Collaborated with marketing and communications to create compelling copies and visual positioningof proposals sent worldwide.
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Education
- Bachelor of AccountingLagos State Polytechnic2014National Diploma in Accounting in Accounting
- Diploma in Computer Science in Computer ScienceBafuto Computer and Secretariat School2011Diploma in Computer Science in Computer Science
Certifications
- Google Foundations of User Experience (UX) DesignCoursera2023