About Smriti
Hello,
I'm Smriti. Enchantée!
I'm a Senior Marketing Strategist with 13+ years of experience in the tech sector, including SaaS, fintech and health-tech sectors across Europe, North America, and India. Data-driven with proven expertise in digital campaigns, marketing automation, sales enablement, and demand generation, within startups and MNCs. With a strong background in marketing, collaborating cross-functionally with commercial teams to drive engagement and optimising lead pipelines, I can offer you expert solutions in:
Marketing Strategy
- Content and web strategy to boost awareness
- Complete and in-depth analysis of all marketing initiatives and channels to understand what is working and what isn't
- Creating a marketing plan
- Sales enablement and lead hand-off process
- Define KPIs
Marketing Automation and Email Marketing
- Run end-to-end campaigns: Drafting, Design (using your email marketing tool), A/B testing, Metrics & Analysis, HTML templates, smart automations
- CRM management (Salesforce, Pardot)
- Define target audience and lead generation opportunities
Social Media
- Social posts and analytics (would need graphics support from your end)
- Social Media ads
Other Marketing Activities
- Google Analytics
- Broad level understanding of SEO
- Competitor Intelligence
- Website content
My Education:
- MBA/Bac+6 equivalent (Marketing & HR)
- Bachelor of Pharmacy/Bac+4 equivalent
A bit about me: I'm a big foodie who likes to discover the cuisines of the world!
Happy to discuss more about any of my past projects. Looking forward to knowing more about your business and how I can help! :)
Best,
Smriti
English
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 30km)
Experience
- WORLDLINEMarketing Consultant & Marketing Automation ExpertTECHJanuary 2022 - June 2025 (3 years and 5 months)Paris, France
- Salesforce & Pardot Marketing Project Lead: Designed, managed, and optimised marketing-to-sales lead funnel, generating MQLs, SQLs, and a €500M opportunity pipeline for the sales team.
- Campaign Management, CRM Strategy & Analytics: Drove the CRM strategy, led marketing campaigns, implemented marketing automation, and created advanced analytical and full funnel dashboards to measure KPIs.
- Training: Developed and delivered comprehensive training sessions regularly to the marketing and sales teams, spearheaded marketing and sales alignment on lead qualification and handoff, and served as the central point of contact.
- LARVOLMarketing SpecialistPHARMACEUTICALS INDUSTRYAugust 2020 - September 2021 (1 year and 1 month)Paris, France- Led Email Marketing at LARVOL that contributed 10% to the annual revenue- End-to-end planning (of the campaign calendar), execution (A/B tested emails, automation), and analysis of campaigns and marketing data using Salesforce and MailChimp to increase conversions by 20%, increased web traffic by 70%- Launched new marketing campaigns for North American markets and the EU Region- Leading the lead generation team’s efforts in getting leads from the right target audience for the marketing funnel- Led the content strategy, drove account-based marketing to get more pharma clients- Co-ordinated with the sales team to convert leads to paying customers- In-depth understanding of the pharma and healthcare industry, our clients, and the relevant audience
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Education
- Bachelor of PharmacyPune University2009Bac+4 equivalent.
- MBA (Masters in Business Administration)Indus Business Academy2011Bac+6 equivalent. In Marketing & HR.
Certifications
- Google AnalyticsGoogle2019