About Sneahmoyee
A commercially astute brand marketeer with 14+ years of experience working within multicultural, agile and fast paced environments, developing creative content and solutions, helping to drive sustainable growth into both grocery and impulse channels.
SKILLS
Media Strategy and insights
proposition development and pricing
Creative assets creation and PR
Digital strategy including A/B testing /target audience
EXPERIENCES
Analysing brand positioning and consumer insights
Managing a team working on brand initiatives
Lead creative development to motivate the target audience to “take action”, “call to action”
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor consumer reactions
Devise innovative growth strategies
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- RaisioBrand Marketing ManagerNovember 2020 - Today (5 years and 7 months)Proud to be working on UK' No 1 cholesterol lowering brand Benecol Local brand lead for Benecol UK with key focus on brand strategy including P&L , innovation and delivering sustainable brand growth
- UpfieldInterim Senior Brand ManagerJuly 2019 - March 2020 (8 months)London Metropolitan Area, UKLed the launch of Flora Plant Butter within UK market with key focus on adapting the global strategy Product proposition ATL strategy and media planning Portfolio strategy and pricing recommendations
- KP SnacksSenior Brand ManagerJanuary 2017 - January 2019 (2 years)London, UKWorked on some key commercial and strategic projects within FMCG to build further strengthen brand management skills Led the brand strategy and innovation for Hula Hoops and PomBear - KP Snacks
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Education
- Brand ManagementMarketing Week Mini MBA with Mark Ritson2022Brand Management
- Mini MBA, Business Administration and Management, GeneralThe London School of Economics and Political Science (LSE)2018Mini MBA, Business Administration and Management, General