Sofia Bargiela

Responsible for the Skin Cleansing, Hygiene, and Skin Care categories, and for Dove, Baby Dove and Vaseline brands, with 3 direct reports. Main achievements:

- Drove the business to grow top and bottom line in very challenging times with high pressure on pricing and costs inflation, with Dove brand that represents 80% of the business growing turnover +1.2%.

- Won 7 awards for the implementation of the Dove Self Esteem Project in Portugal and its amplification through the Reverse Selfie campaign, including 2 Effie Awards and 1 Marketeer Magazine Award, with €10k investment equivalent to €700k earned media.

- Achieved the turnaround in Skin Care after a 4 year decline through a new portfolio and pricing strategy, and the launch of the local campaign “From Body Shaming to Body Love” featuring celebrities from all ages and shapes in an exhibition, reaching +€1M AAV with a €50k investment.

- Developed and launched an educational hand washing campaign even before the pandemic declaration with outstanding business results of +90% turnover growth despite the Supply Chain shortages due to the Covid 19.

Responsible for the Skin Cleansing and Skin Care categories and for Dove, Baby Dove and Vaseline brands, with 2 direct reports. Main achievements:

- Led Vaseline local jewel brand repositioning and achieved the Unilever Portugal best ever ad performance for its new communication.

- Led the strategy and launch in Portugal of the Dove Self Esteem Project at schools helping >80 000 young boys and girls building self esteem.

- Run the launch of several innovations incremental to the business leading to market share gains.

Responsible for the Mayonnaise category in Europe including the Heinz and Kraft brands with 1 direct report. Main achievements:

- Drove the NPD of Heinz Mayonnaise from idea to development with potential to deliver +15% incremental top line growth.

- Successfully led Kraft >$30M business handover in 4 main countries harmonizing the SC network.

- Delivered the new harmonized Kraft Masterbrand visual identity for EU.